5 features that make a movie or TV show great

In this day and age of superhero movies, I’m going to dare to give you guidelines on how to judge the quality of a movie. Great movies don’t make money, this is a fact. The reason commonly given is the populace is too dumb and unsophisticated to appreciate their merits. I don’t want to go into this discussion as it spills way beyond the scope of this humble post. However, the opposite is not true either: don’t think that just because a movie delivered a poor box office it deserves any praise. It may be simply because…well…it’s crap. Good movies usually:

1. Focus on character not on plot. Despite the well-known structure of storytelling dug out by mythologist Joseph Campbell and turned into a simplified manual for Hollywood scriptwriters, spelling out all the steps that need to be present in the hero’s journey for a story to resonate with the audience, writers and directors still need to highlight characters. The plot needs to be there, its phases followed in new and  creative ways, but strong characters are what we remember about the best films we see. We may not remember details of the story, but Marlon Brando’s Vito Corleone in the Godfather, Robert De Niro’s Trevis Bickle in Taxi Driver or Robin Wright’s Claire Underwood in House of Cards  are unforgettable.

Marlon Brando as Vito Corleone

Marlon Brando as Vito Corleone

2. Have complex characters. These great characters have the following common characteristics: they don’t comply to black and white codes of ethics, they tend to develop their own morality and follow it consistently; they show either superior intelligence, or charisma or beauty. Or all of them together. Understatement is their main weapon. They do not say everything: a lot needs to be inferred by their eyes, their turn of head, they way their mouths hang open for slightly longer than necessary. They are subtle and complex. We never get to understand their inner agenda to the full.

3. Have scenes played against the grain. Great movies catch the audience off guard, surprise them. They use, for example, as the commentary for a acene, a song  or piece of music that means its exact opposite or that does not belong to the historic period or place the story takes place. The use of LA CUMPARCITA in Woody Allen’s  Alice,  which takes place in contemporary Manhattan – the music plays as Mia Farrow’s and Joe Mantegna’s characters, after taking a magic potion that makes them invisible, pay the taxi driver and the doors of the car open for them to leave completely unseen; the voice over quips: “nothing shocks NYC cab drivers”  – enhances and adds to the humor and oddity of the situation.

Mia Farow as Woody Allen's Alice

Mia Farow as Woody Allen’s Alice

4. Let emotions emerge naturally. These movies do not manipulate their audience to make them weep. Sentimentality makes films that could otherwise be great syrupy and corny. Emotions must reflect real life and its poignancy to work as art. Think of the scene in Walter Salles’s Central Station in  which the character played by Fernanda Montenegro is shown, in a montage, writing a series of letters to relatives of people who are illiterate and therefore can’t write themselves. They are real people in this particular case  – but might as well be actors – from a small city in the northeast of Brazil, and the succession of short scenes showing these people dictating their messages breaks ones’ heart with their truth, simplicity and beauty.

Fernanda Montenegro in  Walter Salles's Central Station

Fernanda Montenegro in Walter Salles’s Central Station

5. Don’t show or say everything.  Life is not neat. Great movies reflect life yet show it through a more interesting angle. But not all must be solved in those two hours a movie lasts. Life is a flow and conflicts are rarely resolved in their entirety. There is no need to explain every character’s motives or reactions or  tie all the loose ends of the story by the conclusion of the movie or TV show. Let the audience wonder. Give them opportunity to use their imagination. Take the typical end of the iconic 2001 a Space Odyssey. If you haven’t read the book, and there’s no need to (it was written to go with the movie), the last 15 min of the movie are all up to you. What is going on? What does that trip to Saturn really mean metaphysically? What’s this guy shown in progressive stages of aging. Who’s this fetus in the intergalactic womb? The viewer will keep those images for a long time in their minds (in my case,  for decades!) and neve stop trying to figure them out.

2001 A Space Odissey

2001 A Space Odissey

Well, great movies are not supposed to follow recipes. So now throw all I said before out of the window and make your own rules.

Good luck

Jorge Sette.

Blog Linguagem: 1st Anniversary. Jan 2015: 100% Growth!

We broke all our records in Jan 2015 with a 100% growth.  Join us now: http://www.jorgesette.com





Our main customers. Where do they come from?

Our main customers. Where do they come from?



Click on the link below to check out our latest stats in PDF format.

Blog LINGUAGEM- First Anniversary


Au revoir


Jorge Sette.



Please find below some official stats sent by wordpress.com on the blog LINGUAGEM. We’ve had a great first year. Thanks for the support and we will back stronger than ever in 2015.

BLOG LINGUAGEM: 2014 official stats

BLOG LINGUAGEM: 2014 official stats



Screen Shot 2014-12-30 at 8.48.34 PM Screen Shot 2014-12-30 at 8.52.35 PM


Au revoir

Jorge Sette.

The Old Man and the Sea

What’s all the fuss about this little tale of on old Cuban fisherman on the hunt for a huge marlin in the blue seas of the Gulf Stream, and his fight against the sharks that try to steal his spoils of war on the way back home? I needed to find out.

In his deceptively simple writing, Ernest Hemingway expresses all his concepts about life, old age, the meaning of victory, friendship, cooperation and masculinity in the fewer than 130 pages of this unforgettable story.

It’s a book with layers of meanings, and the right one for you will emerge and resonate deeply and fast – depending on your age and the point of life you’re at.

The Old Man and the Sea. Illustration by C.F. Tunnicliffe and Raymond Shepard.

The Old Man and the Sea. Illustration by C.F. Tunnicliffe and Raymond Shepard.


The powerful narrative of Hemingway will make you put yourself in this old man’ shoes (or lack thereof). You will feel the fishing line cutting through your hands and your back while you try to keep the marlin hooked, as the huge fish swims forward fighting for freedom, pulling your skiff along for endless hours out to the deep sea. The old man’s thoughts will be your thoughts – although I suspect his love for baseball will surely be replaced by your passion for soccer if you don’t live in the USA; his endurance and respect for life will sink profoundly into your heart. His recurring dreams of lions walking on a distant African beach will duplicate all your yearning for naturalness, beauty, purity and strength.

The Old Man and the Sea made me realize three great movies I’ve watched recently have strong references to it, without my noticing them at the time: Life of Pi, Captain Phillips and All is Lost, the latter featuring Robert Redford from the height of the dignity of his 77 years of age. The same themes of endurance, self-reliance and the power of dreaming reverberate through all of them, resolved in different and exciting original artistic forms. And, of course, they all go back to Melville’s Moby Dick.

I don’t expect anything else from a work of art: give me something beautiful and simple – throw some ocean into it, if possible – test my hero to the limits of his physical and mental strength, put me in his head as he struggles, and the artist will have managed to take me to places I have never been before, and, as a consequence, made my life richer and a lot more meaningful.

Au revoir

Jorge Sette.

Heart of Darkness: the horror, the horror

After meeting Colonel Kurtz in the powerful portrayal given by Marlon Brando in “Apocalypse Now”, when the movie first launched, I always wanted to get to know the original character he was based on: the mysterious Englishman lost in the jungles of Africa created by Joseph Conrad in his novella “Heart of Darkness”. If you, like me, are into dark themes and water (be it sea or river), this is the book for you.

For many years I hesitated to start the book. The  language on the first page looked obscure, and I was not sure I had the energy to go through it. I even downloaded  it in different versions (I believe they were free). The copies lay on my iPad for a couple of years now. Then I came across it in the beautiful voice of Kenneth Branagh, as an audiobook, but, for some reason, I kept losing my concentration whenever I reached Parque Villa Lobos – a nice recreational area in Sao Paulo – on my bike, and could not follow the story from then on. Well, the audiobook at least showed me that if I got past the first couple of pages, with their detailed description of ships coming and going on the Thames at dusk, things would get more interesting. So I resumed the book. And did not regret it.

Brando_Apocalypse Now

Marlon Brando as Colonel Kurtz in Apocalypse Now.

Although the novella is written in prose, as you embark in the story within the story, which tells of seaman Marlow’s time as a captain of a French steamboat  working in the business of ivory trade somewhere in Central Africa, going up the Congo river, “a mighty big river, that you could see on the map, resembling an immense snake uncoiled, with its head in the sea, its body at rest curving afar over a vast country, and its tail lost in the depths of the land”,  it turns into a somber and gripping poem which becomes hard to put down. Although the book is short, the reader’s experience is very deep and lasting.

Marlow is in search of a tradesman named Kurtz, who seems to have lost contact with the ivory trading company they both work for. He was famous for having been an excellent employee, sending tons and tons of ivory down the river back to the headquarters. But for now, rumor has it something may have happened to him, as all communication seems to have ceased. Is he dead? Could he be ill? After all not many white men remained healthy, physically or mentally, after a couple of months in those desolate and warm latitudes.

Of course, as with all great works of art, the book lends itself to many interpretations and can be read on many levels. I believe that, at some point, Conrad was even accused of racism for the use of  the word nigger many times, and also for treating the natives as an indiscriminate living mass, not considering them as human individuals in the story. For today’s ears, it is certainly uncomfortable to read the word nigger inserted without any qualification or explanation within a passage, but let’s not forget the story is told from the point of view of Marlow, the seaman we don’t know much about. We know, however, that Marlow is aware that even London, “the biggest and greatest town in the world”, started off as a dark and uncivilized place, and that the Romans must have gone through something similar to what he is going through right now, floating on that snake of a river, in the middle of nowhere, surrounded by looming trees and sighing vegetation, under a scorching sun.

The book explores this fascinating encounter of a civilized man with the primitive world, which seems to exert a powerful pull over him, making him reconsider the values White Europe stands for. Therefore, it’s a harsh criticism of the barbaric colonialism in Africa, which, under the guise of a civilizatory mission, invaded and exploited those virgin regions of the world for pure material profit, causing a lot of destruction and pain along the way. The book questions what really is civilization and what terrible energies get unleashed when Paris and London clash with the Congo in the figure of Kurtz: “the horror, the horror”.

Others say that the book is about the battle between good and evil (stay in the boat and be safe or go on land like Kurtz and lose your soul to corruption due to lack of restraint). Whatever interpretation you lend to the story, the fact is that Heart of Darkness is one of the most poetic books I have ever read. Its account of a boat trip along that methaforically muddy river in the primitive jungle that pulsates like an alien heart will stay with me for years. It also made me appreciate the boldness and creativity of director Francis Ford Coppola, who transported the story to a totally different context (the Vietnam war in the late sixties and early seventies),  managing to make the themes and topics of the book even more relevant in a new era of barbarism.

Have you read the book?  What did you think of it? Share your opinion with us.

Au revoir

Jorge Settte.



Under the Skin: ET for adults

What does Earth look like through the eyes of an alien? If you ever wondered about it, now you have a plausible answer: it looks like Scotland! The language is weird, humanity is mostly friendly and naive, and the views are breathtaking. It’s a cold  and lonely place in general, but you will have plenty of opportunity to be on the receiving end of much warmth: especially if you look like a dark-haired and full-lipped Scarlet Johansson. However, the place can have its dangers.

After using only her sexy voice to play an operating system with which Joaquin Phoenix’s character falls deeply in love in the academy award-nominated  movie Her, the actress takes on another risky role in director Jonathan Glazer’s Under the Skin. Now she’s nothing less than a predator alien in the shape of a beautiful woman, who spends most of her time driving along desert streets on the hunt for lonely men – who cannot believe their luck! Only, contrary to the preys’s idea, the plan is not sex, but to turn them into ET food.

Under the skin, the movie

Under the Skin, the movie

Under the Skin is not a movie for the masses. It’s slow at times and there’s hardly any dialogue. Just like 2001 a Space Odissey in its day, it does not explain everything you want to know: I guess you would need to read the novel it’s based on to find out all the details. However, Scarlet Johansson has enough star quality to carry the movie on her spotless shoulders. And the viewer will see a lot more than her shoulders, as the movie features a great number of explicit nude scenes.

The plot is also not without flaws, as, in my opinion, the change of the main character from alien predator to traveler open to new experiences and excited about discovering a new world is too sudden. However, the movie lasts the right amount of time, it does not drag and finishes exactly when it should.

It’s worth pointing out, as well, that it portrays one of the most poignant scenes in movie history: an abandoned toddler crying on an amazingly beautiful and desolate beach, waiting for its parents to come back from the sea. In addition to this, the underwater scene which shows men being turned into alien food is also very original.

Kudos to Ms Johansson, who does not play safe or shies away from challenging endeavours. I wonder what her next role will be.

Au revoir

Jorge Sette

Why We Love Gabo (Gabriel García Márquez) and You Should too

Of course the first thing I did after “hearing” about the death of Gabriel García Márquez on Facebook (where else?) was to access my Kindle app and download a full collection of his short stories and his biography (Vivir para Contarla). I have the print version of the biography at home, but, as I was away, I felt the need to reread parts of it immediately. The prices were astoundingly low on Amazon.com, and I figured they may not remain so for very long, as the hype brought about by the death of any celebrity is bound to push up prices of anything related to them.

It was very comforting going to bed that night with those two books safely stored on my iPad. It felt like I had somehow beaten and transcended death. I could keep Gabo with me for as long as I wished. And this is something I needed to do.

Gabriel García Márquez

Gabriel García Márquez

When I first read ONE HUNDRED YEARS OF SOLITUDE, I was in college. I had a close group of friends, all taking different majors, who spent most of the free time together. Beaches, bars, weekend trips. At some point, some of us decided to read that book and we all agreed to read it at the same time. We became a kind of informal reading club, without a facilitator or much structure to it. However, it was a lot of fun discussing the most improbable passages, sitting for hours on the beach in Boa Viagem, unafraid of death by shark in those young times.

In those days, we were more interested in how funny and unfamiliar some of the magic realism sounded to us, without really devoting much time to interpreting metaphors or sensing how painfully poetic the whole thing was. Macondo, the imaginary  Caribbean town featured in the the book, with its heat and rain, its underdevelopment and desolation, its ghosts and backwardness was not very different from what we experienced in Recife in the mid-1980s. It was not as if we were trying to figure out Márquez from the coldness of a damp London night, reading by the fireplace, with a cup of tea. We might as well be characters in Gabo’s books, so close our realities were. Nobody would look very surprised if we all started to ascend into the sky like Remedios, the beauty, one of the strangest characters in the book.

Macondo is Latin America, and it’s Recife, Brazil,  more than anywhere else.

Only years later, though, did I come across my favorite Márquez: LOVE IN THE TIME OF CHOLERA. I liked it even more than “One Hundred Years…”  Less magical realism and more poetry. The story of the determination of a man who waits for a woman for 50 years before finally having her deeply resonated with me. It was a metaphor standing for everything I valued as ideals in life: crystal clear objectives, passion, a steely tenacity, patience and the understanding that the journey  and its pleasures should be as important as the goal: after all, Firmino Ariza, the main character, had led a fully satisfactory life while patiently waiting for the love of his life to become a widow, before finally resuming and strenghtening their relationship during a beautiful boat trip down an infinite river. Meanwhile, the journey, the life of Ariza, is packed with funny and interesting anecdotes, lived to the full, which makes the book a rare delight and a great lesson.

In between these two masterpieces, I read most of the other stories, and remember being deeply impressed by the strange tale of the unfortunate life of Eréndira, who had to work as a prostitute to pay for an unextinguishable debt towards her wicked “abuela” (grandmother). Because of the movie based on the story that came out at the time, I can only picture Eréndira as the dark wild beauty Claudia Ohana, the Brazilian actress who played the leading role. Irena Pappas played the crazy grandma in an unforgettable performance.

Not long ago I read another amazing and disturbing Márquez’s story. It told of a boy who liked to spend the nights on the beach staring at the sea. One night he begins to see a huge ghostly transatlantic ship passing by, which, with all its lights off,  silently crashes against the reefs near the entrance to the harbor. Despite the fact that, from then on  the vision happened once every March, year after year, his mother never believed him, as no traces of the shipwreck could ever be found in the daylight. Until one day when, already as an adult, with a little torch, her son manages to lead the ship past the rocks into the canal towards the beach, only to have it crash magnifically right in front of the local church. They all believed him then.

This is what makes us love Gabo: his Spanish fills the world with a unique combination of magic, colors, rhythms and smells (in one of his stories, for example, a strange smell of roses takes over a little village by the sea, heralding great changes to come), which makes us see reality in a totally new light. And finally get it.

Au revoir

Jorge Sette.





10 Marketing Lessons from Mad Men, the TV Show

This is what it takes to succeed in advertising in Madison Avenue:


Mad Men

1. All work and no play makes Jack a dull boy (this could have come from Kubrick’s The Shining as well).

2. Clients need to be wined and dined to the point of stupor to close a deal.

3. As an employee – especially a secretary – you will get in trouble resisting the sexual advances of superiors or VIP clients. Give in. Homosexual advances must be turned down, however, and the proponent is allowed to be called a pervert.

4. Count on Don Draper to save any campaign presentation at the last minute by changing his tone of voice. It gets lower, and the speed of his delivery slows down. He will also look deeply and meaningfully into the clients’ fascinated eyes. It helps if the musical score rises at the climactic moment.

5. Getting stoned and drunk at the office makes creative work a lot more productive, although most of it turns out crappy in the end.

6. Chain smoking or coping stoically with second-hand smoking is a strong indication that you are on your way to stardom. Wives of marketing executives will not hesitate to reward their thirteen-year-old daughters with a cigarette to celebrate school accomplishments.

7. Get a good-looking wife or husband if you are in the business of advertising and be unfaithful to them. A necessary step to further your career.

8. Take 4-year-olds to watch Planet of the Apes and don’t worry if they start having constant nightmares afterwards and wish to get rid of the family dog because they can’t stand getting near fur any longer. These little family problems should not concern a senior executive any way.

9. Back-stabbing is a very normal and acceptable part of the business. You will have your chance to get back at your ex-best friend eventually.

10. The most important question to ask about an applicant if you have not seen them yet is: is she black or white?

Well, we are in the sixties after all. Jokes apart, the show is brilliantly written and should be watched.

Au revoir

Jorge Sette.



My worst flying experience

With the sad news of the doomed fate of flight MH370, I could not help but remember one of the most frightening experiences I’ve ever had flying.

I had spent 15 days vacationing in London in the interval between the Olympic and Paralympic Games of 2012. Everything went well, London had been sunny and warm for the most part of my stay. I had spent a lot of time sitting in green parks, visiting galleries and museums,  and walking up and down along the Thames riverside from Tate Modern to the Tower Bridge.  I had had such a great time that was even considering going back the following year.

But now I was ready to come home. It was a Friday evening and I was feeling relaxed and with my energies fully restored to resume work on Monday. My flight to São Paulo, Brazil, would leave from Paris. As you probably know, when you try to redeem the miles accumulated over months or even years of paid flights, when time has finally come for you to claim your reward, the airlines will give you the worst choices of flight plans they can possibly put together, short of making you take a route around the world to be able to get to the point on Earth you are aiming for.

So I needed to get to Paris first – a 90 min flight – before facing the uncomfortable and long journey back home in coach: although I fly all the time for work, the experience is far from enjoyable for me.


Horrible flight

Armed with a bunch of newly-bought crossword puzzles, I took my preferred seat on the isle, next to a  good-looking young couple, who seemed to be still in love with each other. “They can’t have been together for long”, I thought, by the way they looked lovingly into each other’s eyes with a silly grin on their faces. They were both dressed like business people and I wondered about their luck being able to travel together for work. Or they might have just met on the plane and fallen in love. I know this can happen. Good for them. I was distracted by these fantasies as the plane took off.

As soon as the plane reached the right altitude, taking a horizontal position, I proceeded to take out my puzzles, pulled down the food tray in front of me, and started working furiously on solving the crossword problems. After a couple of minutes, I came across a tough one: 10 letters: synonym for commotion; unruliness; insubordination; rioting… I bit my pen in deep thought.

Then it started.

It was first felt as a sudden plunge into the void, which made some of the passengers cry out in fright. I was one of them. Then the plane stabilized for a moment, a couple of seconds maybe, and then a full-fledged turbulence broke out. The vessel shook like we were a cocktail being made by one of the cool bartenders in the Soho pub I had been to the night before. I was in terror. Stealing a glance at the couple sitting next to me, I noticed they were tense but totally silent. The smiles had been wiped off their faces but their hands remained held tight. I wondered if they would mind if I intermingled my cold and trembling fingers with theirs. With much effort, I refrained from trying this approach.

The plane seemed to steady and flew smoothly for a couple of minutes. I sighed. Peace did not last long, though. Soon the shaking and bouncing started again. Some middle-aged Spanish-speaking ladies, probably members of some tourist package holiday group, had seats a couple of rows ahead of me, to the right, and I could jealously see them laughing and screaming at the same time, while holding each others hands in support. Meanwhile, I was on my own, firmly gripping both arms of my seat and murmuring repeatedly DEAR GOD, DEAR GOD, DEAR GOD. I only noticed I was voicing these words out loud when I took another look at the couple – maybe to see if any of them would offer to hug me or hold my hand – only to find them staring at me with a despising look on their faces. I shut up and closed my eyes.

Another big mistake. The moment I shut my eyes, images of all the “plane crash” disaster movies I had ever seen came rushing back in waves, reminding me of the horrors of AIRPORT 1,2,3,4,5…, the beginning of the TV show LOST, and a memorable graphic crash scene from the 90s movie FEARLESS. The latter, however,  gave me some hope, as Jeff Bridges’s character survived the crash after all, and decided he was invincible from then on. I might be the lucky one this time.

The turbulence never let up. It lasted the whole flight. Getting worse and worse, till we were told that we should start landing procedures. Never had I experienced anything like that before. I was shaken to my core when we arrived in Paris, and almost missed my flight to Brazil, having totally forgotten to adjust my watch to account for the one-hour time difference between London and Paris. My lips felt dry and white.

My heart goes out to the passengers on board any doomed flight. I deeply sympathize with how they may have felt in the final moments, as I believe I’m a survivor.

On the peaceful 12-hour flight back home from Paris, I resumed the crossword puzzle I had abandoned when chaos took over the flight from London to Paris. The 10-letter word I was looking for was obviously TURBULENCE.

Au revoir

Jorge Sette.

My 5 favorite TV villains and why I love them

Television is changing. Its shows, especially after the advent of HBO, Netflix and Showtime, are becoming more and more sophisticated and nuanced. I would  even dare to say that TV shows in general are a lot more fun than the average Hollywood movie, one reason being that they are shorter and therefore able to pack a lot more punch into their compressed 30 or 60 min length. Of course, you can, and probably will,  binge watch whole seasons of Breaking Bad on a single weekend, but the experience is usually more satisfying than spending 3 hours at the movie theater. I know, I’ve done it.

That’s why I’ve decided to narrow my choices and include only TV villains in this post. Maybe in the future I will have another go at it, and focus on the big screen baddies.

Here’s the list of my favorite TV villains. They are NOT listed in order of preference. All of them are contemporary, so the reader will hopefully know who I’m talking about. I also understand that my choices may not be terribly original, but I’m sure some of my reasons might surprise you.

1. Dexter Morgan (from Dexter): strong organizational skills, love of kids, sense of humor and irony are some of Dexter’s virtues I respect and relate to. He also cleans after himself and has an elegant method of avoiding leaving behind a messy crime scene. We could easily be flatmates. I also really like the cool thermal shirt he wears when he goes on killing jobs. I’ve been looking to buy one. I will have to lose a few pounds to fit into them though. Quote: “People fake a lot of human interactions, but I feel like I fake them all, and I fake them very well. That’s my burden, I guess.”

Dexter Morgan

Dexter Morgan

2. Frank Underwood (from House of Cards): yes, you love him too, I know. But I even love his wife better, she’s next on the list. Single-mindedness, strong sense of purpose, ability to focus and to design well thought-out strategies, in addition to a very keen sense of politics are all enviable treats of  Francis’s (as his wife calls him) personality. He is also a great reader of peoples’s feelings and emotions. He knows when to back off. Excellent at prioritizing his battles. Quote: “There are two kinds of pain. The sort of pain that makes you strong, or useless pain. The sort of pain that’s only suffering. I have no patience for useless things.”

Frank Underwood

Frank Underwood

3. Claire Underwood (from House of Cards): extremely beautiful, proving that you can still be stunning in maturity, Claire has a great sense of fashion and style. She also has total control over her feelings. Like Frank, she picks her battles carefully, has strategic vision, and doesn’t mind  being upstaged by her husband, as she knows she is really the boss. Besides, she goes jogging regularly: I wish I had that kind of determination. Quote: “Now tell me, am I really the sort of enemy you want to make?”

Claire Underwood

Claire Underwood

4. Walter White (from Breaking Bad): fearless trend-setter: he’s fifty years old and looks cool wearing only a long-sleeved green shirt, white underwear, socks and leather shoes. The ultimate entrepreneur.  Manages his business like a proper CEO. Highly intelligent. A perfectionist in every sense of the word: he is very proud of the purity of the the blueish product he puts out with the utmost care and dedication. I’ve read somewhere that watching the whole Breaking Bad series is equivalent to taking a business course at Harvard. I got my degree last month! Quote: “What I came to realize is that fear, that’s the worst of it. That’s the real enemy. So, get up, get out in the real world and you kick that bastard as hard you can right in the teeth.”

Walter White

Walter White

5. Bart Simpson (from The Simpsons): you may not even realize he’s a villain, but don’t be deceived by his innocent looks and strange feminine voice. Bart Simpson is evil. However, I like the fact that he is very cold in his decision making process, when necessary. Outcomes are what really matters for him. He’s great at practicing his calligraphy (at the beginning of every show you will always see him writing the same sentence – a different one per episode- on the blackboard hundreds of times). Take Steve Jobs, for instance: didn’t he study calligraphy and allegedly applied his knowledge in the making of the beautiful fonts available on the first Mac computers? So, Bart deserves brownie points for his efforts too. Another career option for Bart would obviously be teaching, given all this expertise handling the chalk (not sure if this will be a widely sought-after skill in the profession in the near future, though). Finally, he’s one of  the few major TV characters who tries to speak Spanish: ¡Ay, caramba! Quote: (to his sister Lisa) “You got the brains and talent to go as far as you want and when you do I’ll be right there to borrow money.

Bart Simpson

Bart Simpson

Well, I hope I’ve been persuasive in explaining why I love these guys. Now it’s your turn. Share with us the list of baddies you care about.

Au revoir

Jorge Sette