Category Archives: content marketing

Content Marketing: 12 Tips to Improve Your Business Blog

Posted on by under businesstips, content marketing, language, marketing

If you are in marketing, you certainly heard of or practice content marketing. This is the strategy of populating your blog, website and social media channels with written posts, video clips, audio clips, photos, games, infographics, etc. to attract your prospective customers, keep them coming back and start building a relationship with them. Of course, the idea is that this content is somehow related to your business.

You may think your business does not lend itself to this kind of promotion. Believe me: no matter how dry you may think your business is, there is always room to develop a content strategy for it. The efficacy of your marketing team should be measured by their ability to create such content and distribute it. In this day and age, it would be a huge mistake not to go this way. How do you expect to drive traffic to your website if you can’t offer useful information, entertainment, help or clarification about the products and services you sell?

In this blog post, we are focusing on one of the most effective kinds of content you could use on your website: blog posts. Having been an active blogger for the past 7 years, and seeing concrete results emerge from the strategy, I’ve selected 12 tips to help you improve your blog as a marketing tool:

1. Keep the blog on your website: for some kind of bloggers, there’s nothing wrong in using a public platform (such as WordPress or Tumblr) to host your blog. They have all the tools you need, and if you are prepared to pay for an upgrade, the possibilities of enhancement are unlimited. However, if you are a business, and already have a website – and especially if you sell directly through the Internet – why keep two separate sites, diverting your traffic or creating an intermediary step before your prospects reach you? Embed the blog in your main website. It will make it easier to turn prospects into leads, and convert them into buyers, if they are already there.

2. Write quality posts: blogs increase your page rank, allowing your company to appear higher in results lists of search engines. So it’s essential to avoid sloppiness. If you can’t write, hire competent writers. Everyone recognizes a good article when they read it. Have a strong and direct headline, able to capture the attention of the reader, and put a lot of effort into creating a compelling opening to your text. Grammar and spelling should be faultless. The language should be direct and simple. Paragraphs must be well ordered and clearly connected by linguistic cohesive devices. Break up long texts into smaller sections and use subheadings, lists, bullet points and italics as much as possible to guide the reader. Well written blogs, with quality articles, subject to careful Search Engine Optimization (SEO), increase your chances to do better in organic searches. Google specifically seeks to offer their clients the best possible experience in their search. The better your content, the more relevant your headlines and subheadings, the easier it will be for your business to be found on the Internet.

3. Choose an angle: many people write about the same topics. There’s nothing wrong about that. However, make sure your article is written with an original perspective. Make it personal. Base it on your own experience or the image your company wishes to project. Think brand alignment and positioning.

4. Write more frequently: quantity matters. Quality is essential, of course, but numbers also count. Therefore, the more blog posts or pages you have on your site, the bigger your visibility. Google loves freshness. Blogs which are systematically and frequently fed with new quality content gain points in their ever-changing page ranking algorithm.

5. Use images: make sure they are legal and attractive, maybe slightly controversial or funny (they must suit your positioning and brand voice. Do not steal images. Try free or paid photo libraries on the Internet, subscribe to Hubspot (they will reward you with dozens of images on certain topics as a gift now and then; or take your own pictures. Ask members of your staff to contribute their photos to an image bank everyone could draw upon at the company.

6. Write content that is fun, entertaining or inspiring: yet somehow related to your business: not all your posts need to be about your product or service. Use your blog as tool to attract prospects. Use soft sales tactics: get them to see or read something lighthearted or inspiring on your blog post occasionally. Of course, if you can subtly bridge the post to your service and product, even better.

7. Write content that helps educate your prospect: sometimes people will not even know they need a product like yours as they navigate the Web. You need to clearly show them the benefits of what you sell before they get interested. What is your product? What does it do? What problem does it solve? Why is it different? How can they use it? Where?

8. Write content to guide leads through the sales funnel: after you get the prospect’s attention, offer something else to get them even more interested: a free ebook for download, an infographics poster, a sample of your product, a visit from your rep to demonstrate the product. Do not ask them to fill in long forms to get the gift (their email address and opt-in allowing you to contact them should be enough to continue the conversation). Close the deal every step of the way. Closing doesn’t mean necessarily selling, but getting progressive commitments to the next steps along the sales funnel until you get the purchase.

9. Write content to solve your customers problems: use your blog as a troubleshooter. Transfer part of the work done by your customer service to the blog. Tutorials are a great help. You can use blog space to embed short how-to videos, slide presentations, or offer ebooks/white papers for download to help answer questions and have the clients take full advantage of the product after they purchase it.

10. Use social media sharing buttons to allow readers to share your content: people love to curate content. When they see something they like on the Internet, they immediately think of saving that for future reference or sharing it with their own audience. Make sure you make that sharing process direct and easy for them. They will be promoting your stuff to people you wouldn’t be able to reach otherwise.

11. Elicit the readers participation: unlike the days of Mad Men, the popular TV show, marketing nowadays is a two-way road. Customers wish to comment and talk to you about your product on the internet. Allow them to do so on your blog, so you can keep a closer eye on what is being said and take fast corrective measures if necessary. Invite them to a dialogue, build a community around your blog, by allowing them to post their comments and rate your post. Learn how to be cool: don’t let the compliments go to your head, but also don’t feel thrown off when you get criticisms.

12. Pomote your blog: use as many social media channels as you can to place links to your main content. These are the social media channels I find more useful to drive traffic to my blogs, ordered from the most effective to the least: Twitter, LinkedIn, Instagram, Google Adwords (paid ads),Tumblr, YouTube, Facebook (Meta). You need to try many others and start measuring to find how they work for you.

The payoff of creating and keeping a popular blog is huge. People will start thinking of you as an authority on the topics you usually write about. You will become a thought leader, to use the current buzzword for this kind of reputation. Your audience will grow through word of mouth and higher positions in search engine page results. As a consequence, you’ll slowly become a reference for the kind of service or product you offer. This is likely to have a direct impact on your bottom line.

Jorge Sette

Teaching English with Art: Vincent van Gogh

Posted on by under andragogy, aprenda inglês, Aprender inglês, Aprender línguas estrangeiras, art, Arte, content marketing, culture, E-books, edtech, education, Ensinar com Arte, language, linguagem, process writing, Speaking, storytelling, teaching with art, Writing

Teaching English with Art: Vincent van Gogh.  This seventh volume of our successful series of eBooks combining ENGLISH TEACHING AND ART is a wonderful supplement to any coursebook or extra materials your students may already be using in the English class. It contains 30 speaking and writing activities (now including specific vocabulary exercises) for classroom use, based on some of the most striking works by one of the most beloved  and controversial  artists of Western Culture, VINCENT VAN GOGH.

The objective of the eBook is to expose the students to art while teaching English, fulfilling therefore one of the tenets of effective language acquisition: providing a realistic context for the language to be learned and practiced as a means to an end. Your students will love to exercise their English discussing the works of van Gogh. This is a proven way to make language acquisition fun and effective by creating in the classroom an atmosphere of interest, motivation and emotion. Each activity is clearly correlated to the COMMON EUROPEAN FRAMEWORK OF REFERENCE (CEFR), and the level is stated next to it.

Click on the image below to download the ebook:

Click on the image above to get your copy from the KINDLE STO

Click on the image above to get your copy from the KINDLE STORE.

Check out the video clip on the ebook TEACHING ENGLISH WITH ART: VINCENT VAN GOGH

For other books of our series, click here: http://wp.me/p4gEKJ-1lS

Teaching English with art

Teaching English with art

Why “Orange is the New Black” will make TV history

Posted on by under andragogy, Aprender inglês, art, content marketing, culture, edtech, education, humor, language, movies, TV shows

We had The Sopranos, Mad Men and Breaking Bad. All these shows made history by breaking new ground in televison,  focusing on the excellence of scripts, stunning acting and great premises.

The Sopranos dared to show in our living rooms  how disturbingly  “normal” a Mob family could look as seen from the inside, and thus struck a powerful blow on corporate America by likening the lifestyle and “business” methods used by Mob leader Tony to those commonly employed by CEOs of huge companies throughout the world.

IMG_5036

Mad Men is all about contrasting society’s habits and especially womens’s  position in the workplace by focusing on a a group of advertisers in the 1960s – the coolest professional category at the time  –  and having us analyse the context with today’s eyes. Has it changed that much? Do men, although behaving more subtly, still have the same demeaning attitudes towards women in the workplace?  Food for thought. In addition to that, for those who work in the area of marketing, as I do, it’s fascinating to see how simple and direct it was for those Madison Avenue guys to lure and entice customers back in the sixties, when companies kept all the power of communication, especially through television,  as opposed to the shift and landslide caused but the Internet and social media these days, which have given the customer a lot more voice and power in dealing with product/service sellers.

Mad Men

Mad Men

Walter White, the iconic protagonist of Breaking Bad, taught us that not all human beings are stable enough to maintain a solid and permant state of sanity and acceptable social behavior intact when exposed to extreme circumstances and under brutal pressure (in his case, the fact that cancer would eventually kill him and leave his family – wife and two kids – financially unprotected, after years of slaving away as a chemistry school teacher). He decides then to use his brilliant knowledge as a scientist to start a new and illegal business, becoming the fearless and cold-blooded  drug dealer Heisenberg. Again, it’s been said that watching the show would easily substitute for a formal business course at Harvard! More than that, however, it demonstrates the lengths a person will go and the changes in personality that may occur as the result of one’s feeling abused and wronged by the institutions of one’s community.

Breaking Bad

Breaking Bad

Now we are watching another one of these groundbreaking series American TV has been lavishing upon us for the past 15 years or so. They are becoming even more daring as they stand on the shoulders of previous giants. Netflix’s Orange is the New Black, for example, under the pretext of depicting the life of the inmates of a women’s federal prison, explores the feminine universe in all its details. The prison reflects of course what goes on with women in the American society as whole. With a lot of humor and irony, but also delicacy and poignancy, the show discusses the nuances of real (as opposed to stereotyped) lesbianism and homophobia, the violence and prejudice against minorities (women, blacks, latinos, homosexuals, immigrants, religious cultists and transexuals) and, not less interestingly,  how power is gained, maintained and lost at different times in a community. The show is very political in bringing to light the different kinds of negotiations and shady deals one has to strike at all hierarchical levels to survive and keep one’s dignity and rights in society. I will not say anything about the ensemble of great actors who compose the cast. Suffice it to say that the acting is superb and the actos’ looks are initially revolting – until you grow accustomed to them and realize that’s what real people look like. Unlike the fake ” ugly ” looks worn by the likes of Meryl Streep in Ironweed or Charlize Theron in Monster, the women in OITNB look rather common, it’s just that we are not used to seeing them on TV. I have just read an article on the Internet pointing out that the show is effectively changing peoples’ negative opinions and attitudes towards the minorities it featured. Besides great entertainment, what more can you expect from a TV show? Well done!

Orange is the New Black

Orange is the New Black

Do you watch Orange is the New Black? What do you think of it? Please leave a comment in the appropriate section of the blog before you move to another page.

Au revoir

Jorge Sette

Icarus: one of Matisse’s Most Famous Cut-Outs

Posted on by under andragogy, aprenda inglês, Aprender inglês, Aprender línguas estrangeiras, art, Arte, content marketing, E-books, edtech, education, Ensinar com Arte, language, learning english, linguagem, process writing, Speaking, teaching with art

In the early 1940s, Matisse underwent a serious and invasive surgery as part of treatment for intestinal cancer. After the operation, he was a very different person, lacking the energy and strength to be on his feet for long stretches of time at the easel painting on a canvas.

However, he was about to start a revolutionary new phase in his artistic life. Despite his physical weakness, his mind seemed to be ablaze with creativity and many say he was given a second life. This resurrection manifested itself mainly through a new art form he began to develop at the time: his famous cut-outs. Instead of painting, Matisse would now spend his days in bed or in a wheelchair, cutting out, with huge tailor scissors, abstract forms directly from gouache-painted sheets of paper, and then, with the help of assistants, pin them against a white background in striking and original compositions.

He would constantly move the pieces around until he was fully satisfied with the final result of these “collage-like” designs. The colors were vibrant and pure, lending the composition a life-affirming quality. Icarus  is one of the most famous works from this period.

Icarus. 1947. Illustration for the book Jazz.

Icarus. 1947. Illustration for the book Jazz.

The Legend of Icarus

 In Greek mythology, Icarus and his father Daedalus, a master craftsman from ancient Athens, were made prisoners on the island of Crete after helping Ariadne and Theseus escape from the Minotaur’s labyrinth, which Daedalus himself had designed for King Minus.

The Minotaur was a creature with the head of a bull and the body of a man who lived in the center of the labyrinth

Daedalus plotted to escape from his prison by making wings of feather and wax for himself and his son. However, he warned Icarus against flying too close to the sun because his wings would melt. Icarus, in the typical fashion of bold young men, disobeyed his father’s instructions and soared to the heights, coming dangerously close to the sun. His wings melted and he plunged to the sea, drowning. The story of Icarus is usually used as a cautionary tale against excessive ambition.

Many critics and viewers suspect that there is an alternative source of inspiration to the Icarus cut-out. What do you think it might be? What may this work represent if not necessarily the legend of Icarus?

Imagine that this work is about the horrors of war instead. After all, Matisse put it together soon after the end of the Second World War. In this case, what do you think each element of the cut-out stands for? Think about this interpretation and try to see the elements of the work in the light of this new context. It will add a lot to it.

If you wish to read more about Matisse’s cut-outs, please refer to our previous blog post: http://wp.me/p4gEKJ-1kq

For those of you who are English Teachers and love Matisse and art in general, we offer a wonderful collection of didactic eBooks for the students to practice vocabulary, speaking and writing, based on the works of famous painters: TEACHING ENGLISH WITH ART. The series is comprised of 7 books so far, and features works by Matisse, Picasso, Caravaggio, Monet, Norman Rockwell and Vincent van Gogh. For further information on how to download the materials, please click here: http://wp.me/p4gEKJ-1lS

Click on the image above to learn more about the advantages of TEACHING ENGLISH WITH ART.

Click on the image above to learn more about the advantages of TEACHING ENGLISH WITH ART.

Au revoir

Jorge Sette.

 

 

Mad Men: the end of an era

Posted on by under aprenda inglês, Aprender inglês, art, content marketing, humor, language, movies, storytelling, teaching with art, TV shows

No, I’m not making any references to the famous John Lennon phrase in the beginning at of the seventies (“the dream is over”), although this historical  period will coincide – I suppose  – with the historical time in the series when the storyline will be over.

I have not seen the second half of the last season of MAD MEN yet (it’s currently on). I’m in fact talking about the imminent end of one of the best and most revolutionaries TV shows of all time.

Mad Men

Mad Men

I clearly remember the first episode  of MAD MEN – it was already more than 10 min into the show when I switched on the TV, and, already in the armchair, took a punch in the stomach by what I saw: I had no idea what I was seeing. Could not label or classify it in any of the common categories we use for TV shows and movies.  Could it be the rerun of a famous movie of the nineteen sixties (the image looked too crispy and glossy for that, though), a soap opera, a miniseries? It all looked so strange and new.  Regardless of what it was, I was immediately hooked by the vivid colors on the screen,  the nuanced dialogue, the strange and depreciative way the women characters  were treated in the workplace, the out-of-place boyish and silly behavior of grown men in what seemed to be the setting of an advertising agency, the glamour of the characters’ wardrobe. What was going on?

I remember clearly that the first scene I saw showed the character Peggy Olson (Elisabeth Moss) in the process of  being hired for a job as a secretary (what else were women allowed to do back then?), but the atmosphere of the workplace seemed totally weird: men were being rude and sarcastic to women to their faces (some still do that today, but usually behind that backs), employees were chain-smoking at the office and nobody bothered. All the offices themselves seemed to have a fully stocked bar for whoever wanted to get smashed during work hours. Sexually inappropriate jokes were being thrown right and left among the male employees.

After hired, Peggy was given pointers by one tough Joan Holloway (Christina Hendricks) who seemed to be the personification of a sixties beauty – when women were supposed to be curvaceous, have a huge bust and impossibly narrow waistlines. Joan enhanced her looks by wearing stunningly colorful dresses for work, topped by a shiny updo of red hair, carrying an authoritarian  dominatrix look about herself, exuding sexuality and power: I had just met one of the most original and nuanced characters on TV history.

Then enter Dan Draper (Jon Hamm), from a classic stock of handsome movie stars from yesteryear, not very fashionable nowadays, incredibly seductive with his square chiseled jaw and deep dark eyes, a man’s man, who seemed to seduce all the women around. With eyes glued to the TV and ears attentive to every bit of non-naturalistic but expertly crafted dialogue, which exuded excellence, humor, insight, and irony, I wondered if that was one of the Oscar-winning movies I might have missed from previous years,

The last scene of this first episode was very eloquent, and gave away this was a new TV show I was not allowed to miss: Don Draper gets home. Despite all the unashamed flirting he exercised  during the office hours, he comes to a serene household in the suburbs, where a loving wife and two kids await. The spouse is blond and almost a caricature of a fifties housewife in the bland and domesticated way she looks, except you can immediatey tell from those eyes that Betty Draper (January Jones) is in reality a lot more complex psychologically than she lets on at first sight and more fitting for a jaded woman of the XXI century. Don walks up the stairs heading to the kids’ bedroom, tucks them in,  and kisses them good night in their sleep, as we hear the beginning of the beautifully evocative chords of My Fair Lady’s song ON THE STREET THAT YOU LIVE. We immediately sense  something is awfully off in that supposedly peaceful household. The credits begin to roll.

For the next 8 years or so,  I haven’t missed one single episode of MAD MEN (I tend to buy the DVD sets with the complete season, and spend wonderful weekends binging on it, never ceasing to be amused, surprised, awed and moved by the beauty, sophistication, elagance of dialogue, pathos, superp acting and general charisma of Mathew Weiner’s show.

Well, all good things come to an end. Let’s just hope that in the near future American producers and writers will fight hard to put out modestly successful shows, by the standards of American movies and TV anyway – like MAD MEN, and THE SOPRANOS, which preceded it – undeniably too refined to be appreciated by the barbaric masses who crowd the theaters with their stinking huge bags of  popcorn for the next installment of THE AVENGERS. In the case of Brazil, let’s hope TV people learn and try to shake and shape the sensibility of tired workers who get home after hours in the traffic to nagging wives and whining kids, and, beer in hand, can do nothing but resign themselves to watch catatonically  the pathetic episodes of the latest prime time soap opera or Reality TV show.

Streaming TV (Netflix and Amazon) is the future – we need more shows that push the envelope and, through fiction and documentaries, provide us with unusual angles and insights into life, which, for now, only good literature can impart.

Mad Men

Mad Men

I say goodbye to Don, Peggy, Roger, Joan, Betty,  Sally (the extraordinary child actor who plays the Draper daughter) and all the exceptional ensemble of the show with a deep pain in my heart. They will live in my mind forever, like characters of a Philip Roth novel.

Au revoir

Jorge Sette.

Start your blog today: what are you waiting for?

Posted on by under andragogy, art, blogging, businesstips, Career advice, content marketing, E-books, language, learning english, linguagem, storytelling

I have some 2000 friends on Facebook.  Of course not all of them are close friends, but also family and business peers. Most of all are in ELT (ENGLISH LANGUAGE TEACHING)  one way or another: as teachers, publishers, writers, distributors or students. Of course, our news feeds are packed with info about methodologies, new materials, suggestions on lessons, and self-congratulatory posts on how great it is to be a teacher. The latter, I must confess, are not among my favorite posts: you didn’t see Steve Jobs talking about how great it was to be a brilliant marketer all the time. He presented us the results of his work in terms of concrete products. Of course, with teaching, not all products are tangible, customers are more likely to talk about the quality of our service. However, if we are teachers, we should be teaching on the Internet: not only languages  – our main job – but other stuff we have fun with, things we like, activities we are good at and we can share with other people.

Sharing your interests and expertise with the world.

Sharing your interests and expertise with the world.

We live in a fascinating age where we can show our work on as many and varied platforms as we care to look for: photos on Instagram; videos on YouTube and Vimeo; pictorial suggestions and ideas on Pinterest; snippets of your expertise on Twitter; blogs on WordPress…. to name just the most common. I’m surprised you guys – the experts in inparting knowledge and sharing strategies in meaningful and structured ways –  are not doing that more often online. Most of you keep posting cat pictures and your latest dinner photo on Facebook. That’s fine: some of the cats are even cute, but you can do so much more.

Everytime I go through my news feed I’m fascinated to find out how my friends know about so many different and interesting things:  pets and how to treat them, unusual recipes, places to go to on vacation, art, suggestions on movies to watch, you name it. Most times, however, they just share a copy of something written by another person they might have come across online and expand  a little bit on that.

Well, do more.

Create a blog on the topic and let us learn from you. I have no idea how to cook, and would love to read a simple cooking blog written by any of my friends and would be glad to share with her the results of my efforts, for example. If, for some reason, you don’t like to write, use pictures, videos, cartoons. The important thing is to come up with a story. Create a thread that can lead us to what you are trying to teach us, the goal you wish us to reach. Make it didactic and systematic, set exercises, answer our questions, help us. Who knows, you may even make money out of it, if it gets great readership.

I myself started a blog (LINGUAGEM: jorgesette.com) a year ago just for fun, discussing not only language, my favorite topic, but other themes I enjoyed (movies, art, books, culture, TV shows,  marketing, sales),  but now the blog is becoming more and more professional, as it’s helping me promote the language eBooks I publish on Amazon.com. As I write in English, I’m easily read all over the world, and it’s really gratifying the sense of pride and accomplishment you get when  I see my humble stuff being read in the US, India, Pakistan, France, etc.  This year (2015) we’ve been getting more than 3000 views per month,  and getting stronger.

So, my recommendation is don’t think about the money first: publish something on the Internet for fun: gather an audience, build a network,  and make new friends. Then, if it works out, turn it into a business.

Don’t waste time: start teaching us today! It’s fun.

On the other hand, for those interested in reading how a professional blog for customers should be written, please refer to my previous article: Should you have a blog as a marketer:

 http://wp.me/p4gEKJ-1bv

Au revoir

Jorge Sette.

 

 

 

Writing: focus on the process and not on the product

Posted on by under andragogy, aprenda inglês, Aprender línguas estrangeiras, Aprender português, art, blogging, content marketing, E-books, edtech, education, Ensinar com Arte, language, learning english, linguagem, process writing, storytelling, teaching with art, Writing

When you read a piece of good writing in The Economist, Folha de São Paulo or The New Yorker, you will probably wonder about the special powers of the writer. How is it possible to sit in front of a laptop and, in one go, come up with such a refined and polished text. The writer must have counted on a potent muse sitting by his side, you conclude. But, for anybody who has attempted the hard task of putting a piece of writing together, the recognition that the path is a little harder will soon dawn on him. Hemingway defined the process in the most dramatic way: “There is nothing to writing. All you do is sit down at a typewriter and bleed.

Of course, the Hemingway process would not be very popular in most of our schools and online courses today. As we are concerned mainly about writing in the language class in this post, we need to draw a line. After all, chances are teachers and coordinators would be charged with abuse and put in jail if they expected or encouraged the students to follow anything like the method proposed by the great author of THE OLD MAN AND THE SEA.

Luckily, there is a third way: fire the muse and follow a step-by-step process to your writing activities. Writing is a skill students must master. We have never written so much as in today’s world. Most of our communication on the Internet occurs in the form of writing, one way or another.

Following the 5-step process we’ll be outlining below is probably the most effective way to come up with a good text. Of course, if you have the privilege of counting on good professional editors, the process becomes a lot easier, but not many people – least of all language students – can afford this luxury on a day-to-day basis, so we must rely on ourselves, and, if we are lucky, on some of our friends and classmates for aid.

Process Writing

Process Writing

 

Therefore, what we are advocating here is that writing should not be a solitary activity: pairs or groups of students should take part in it, although, ideally, each one should be working on his own individual piece. There are very clear steps to follow in what is generally know as process writing. This is, in our opinion, the best approach to teach and practice this productive skill in the language classroom. Let’s cover each of the phases in the sections below.

1. Brainstorming (generating ideas). When you are given a writing assignment, get together with a colleague and think of all the ideas the topic might generate. Don’t censor yourself at this stage, anything goes. If there’s no given topic, your freedom is even greater, and you will have fun imagining all possible topics, points-of-view, arguments or characters that may go into your piece. This is more fun when done with another person or in a small group. Then, each one can follow their own thread of thoughts, after this initial kicking off of ideas, and get down to writing their first draft.

2. Drafting. Now it’s time to prioritize all the wonderful ideas you generated in the step above. Consider the physical space you need for the text: is it a blog post, a story, an essay, an infographics design, a tweet? How many words are you supposed to use in your assignment? Don’t even consider using all your ideas. Pre-select, choose, discard, adjust, change. Cut, cut, cut. Establish what should go into each paragraph, which sentence you will pick as the topic one. Draft and redraft as many times as you feel you should. The more, the better. Change sentences to a different part of the text for stronger impact or more consistency. Decide what should be the beginning, the middle and the end of the piece. It’s always easier to start with the end. Remember the clever words of the Cheshire Cat to Alice, in Alice in Wonderland, by Lewis Carroll:

“Would you tell me, please, which way I ought to go from here?”

“That depends a good deal on where you want to get to,” said the Cat.

“I don’t much care where” said Alice.

“Then it doesn’t matter which way you go,” said the Cat.

3. Revising. Now, possibly with the help of a friend, you are going to begin refining and polishing your text. Your colleague will read the text, ask questions whose answers he would expect to find in it, but does not. He will probably make suggestions. There’s no need to take everything he says into consideration. Your are the writer after all, so the final decision is yours, but try and incorporate some of his feedback. Apply your own critical thinking skills to decide if the text is coherent, well thought out, convincing, logical.

4. Editing. This next step involves going deeper in the process started in the previous step. Time to check for grammar, vocabulary and syntax mistakes. Make sure collocations and register (formal and informal) are adequate. Have the spellcheck on your computer on. Consult a thesaurus, dictionaries, and grammar guides. Read aloud to make sure your text sounds good, to make sure it sounds English. Enter phrases and idioms you wish to use into Google to see if they appear in other texts and really mean what you wish to say. Again, get help from your friends.

5. Publishing. This is the last phase of your work. You will be deciding on the images to use, the layout, the kind of font you find appropriate. This part is a lot of fun, in general. Reread it one more time. Any more changes? If you are using a digital device, be brave and push the button PUBLISH. Next time you write something it will be even easier.

The Steps of Process Writing

The Steps of Process Writing

Sometimes these steps may occur in a different order. Writing is messy. Moreover, the number of drafts cannot be stipulated: the more the better. But we all know there are time constraints to be taken into account, and the final product needs to be presented at some point. So let’s use common sense, and work on your piece within a time frame that suits your teacher’s expectations. In a language lesson, of course, it is the drafting that counts: the more you focus on polishing and making your piece more impactful and error-free, by adding ideas, deciding on the best location of sentences, breaking paragraphs in more consistent ways, and finally asking your friends for help to identify grammar and vocabulary problems, the more you will be learning. That’s when learning is really taking place. The final product is only the logical consequence of the hardest possible work you put into the project.

And remember, the final product does not need to be a masterpiece. The secret to fine writing has been repeated countless times by the experts – although both students and teachers seem to resist it: good writing is rewriting. Besides, writing improves over time, and the more you practice, the better results you will get. Good luck.

NOTE: If you are interested in process writing, you may consider checking out our eBook series TEACHING ENGLISH WITH ART. Click here for further info on the series: http://wp.me/p4gEKJ-1lS

Check out this fun video clip on our CARAVAGGIO eBook:

Au revoir

Jorge Sette.

Blog Linguagem: 1st Anniversary. Jan 2015: 100% Growth!

Posted on by under andragogy, aprenda inglês, Aprender inglês, Aprender línguas estrangeiras, Aprender português, art, Arte, blogging, businesstips, Career advice, content marketing, culture, customer serivce, E-books, edtech, education, Ensinar com Arte, Escrita, filmes, football, great novels, humor, language, learning english, Literatura, marketing, marketing . edtech education, music, Mythology, Presentation skills, sales training

We broke all our records in Jan 2015 with a 100% growth.  Join us now: http://www.jorgesette.com

LINGUAGEM, MARKETING, SALES TRAINING, CULTURE, ART

100% GROWTH

100% GROWTH

 

Our main customers. Where do they come from?

Our main customers. Where do they come from?

 

 

Click on the link below to check out our latest stats in PDF format.

Blog LINGUAGEM- First Anniversary

 

Au revoir

 

Jorge Sette.

OUR BLOG “LINGUAGEM” HAS HAD A GREAT FIRST YEAR!

Posted on by under andragogy, aprenda inglês, Aprender inglês, Aprender línguas estrangeiras, Aprender português, art, Arte, blogging, businesstips, Career advice, content marketing, culture, customer serivce, E-books, edtech, education, Ensinar com Arte, filmes, football, great novels, humor, instructional design, language, learning english, lerning, Literatura, marketing, movies, music, Mythology, Presentation skills, sales, sales training, storytelling, teaching with art, training, TV shows, Wonderful places, Writing

HAPPY NEW YEAR, EVERYONE.

Please find below some official stats sent by wordpress.com on the blog LINGUAGEM. We’ve had a great first year. Thanks for the support and we will back stronger than ever in 2015.

BLOG LINGUAGEM: 2014 official stats

BLOG LINGUAGEM: 2014 official stats

 

 

Screen Shot 2014-12-30 at 8.48.34 PM Screen Shot 2014-12-30 at 8.52.35 PM

 

Au revoir

Jorge Sette.