Category Archives: Career advice

Let’s corrupt the youth!

Posted on by under aprenda inglês, Aprender inglês, Aprender línguas estrangeiras, Arte, Career advice, edtech, education, language

They were right after all. We are seeing a comeback (were they ever really gone anywhere?) of some of the old theories about learning and how teachers should conduct their lessons. Edtech is making possible the practical application of the Socratic method, of Paulo Freire’s pedagogy, of Vygostky’s studies and experiments. All the other pedagogues who have advocated more direct involvement and participation from the students in their own learning are being vindicated and having their theories confirmed and validated.

Some of the methodologies we see in use today are becoming possible because of the realization of individualized learning. It boils down to a student facing her app alone in her bedroom to start with. And from there we can exploit the use of questions (Socrates) to lead that student further and further on the path to the right answer, or, even better, to her own answer in the case of a more abstract problem (such as moral, ethical or political issues); we can personalize teaching to make the context more relevant for each of the students, and therefore resonate with them (Paulo Freire); and we can flip our lessons, having students reconvene in class afterwards to cooperate in solving problems (Vygotsky), after having spent time alone in their homes doing research, reading, watching TEDs or other relevant videos on YouTube.

The Death of Socrates. Rosa, Salvator.

The Death of Socrates. Rosa, Salvator.

We have always known that personalization, cooperation and inductive approaches worked fine.  They have the power of grabbing the students’ interest and attention, keeping the findings longer in their memory. We’re clever teachers after all, we do our homework as well, we went to college and were fascinated by Plato and his dialogues, we felt invigorated by the potential and possibilities of the pedagogy of Freire; and we could easily see that pairing off weaker students with strong ones who would pull them along zones of proximal development made total sense.

But we lacked the means to make it happen. How to apply these exciting methods to classes of more than 30 students (or even more sometimes)? How can a single teacher dedicate enough time to the needs of individual students in these conditions? How much time is there outside the class for teachers to mark essays and homework, to create interesting lessons, to prepare the long  – and possibly very boring (for the students) – lecture to present on the following day?

The good news is things are changing. More and more, the new technology being created will allow us to go back to the masters and make the most of their wise insights and theories. Few teachers doubt that learning is up to the student. It’s their direct responsibility. Teachers are important channels and organizers of the different methods students will have to use actively themselves on their way to discoveries.

Let’s not be afraid of using apps, audience response systems, flipped classrooms and LMSs  in our schools to recreate the necessary conditions to hand learning back to where it belongs: the students! Socrates was sentenced to death for doing exactly that. They called it “corrupting the youth” back then. Well, “Toto, I’ve a feeling we are not in Kansas any more”. Let’s corrupt them!

NOTE: You might want to check out our eBooks available  from AMAZON.COM: 

TEACHING ENGLISH WITH ART: MATISSE.    Click here for more info: http://wp.me/p4gEKJ-1kP

TEACHING ENGLISH WITH ART: PICASSO.    Click here for more info: http://wp.me/p4gEKJ-1lA

Au revoir,

Jorge Sette.

What are your questions about the future of education?

Posted on by under aprenda inglês, Aprender línguas estrangeiras, Aprender português, art, businesstips, Career advice, E-books, edtech, education, Ensinar com Arte, Literatura

This is going to be an unusual post. We won’t be giving you any solutions, only problems and issues to consider. All of us who work in the field of education, either as teachers, school owners, publishers or booksellers are worried about the future of our business, or should I say, our mission. From the get-go, I would like to state my position regarding education, so it’s clear and can inform the vocabulary I might use throughout this post. I think of education as a business. Not just like any other business, but a very special and interesting one, as it is the source of human development and betterment. However, in a capitalist society, education is regulated by the same principles of supply and demand of all other businesses.

My objective in this post is simply to raise five of the questions I’m sure most of you share with me. I propose we start searching possible answers, reading up on the topics, and begin a debate on each of these issues. You are more than welcome to use this space (my blog LINGUAGEM) to share your views and ideas on the points listed below. My questions concern these following points:

The School of Athens (detail) by Raphael, 1509

The School of Athens (detail) by Raphael, 1509

1. Teachers. My first question is, of course, will we have a job in the future? As teachers, and other professionals of the education business – publishers, school owners and booksellers – I anticipate the answer will be yes (fortunately), but our jobs will change a lot. More and more the ball will be on our clients’ court (students and parents) and, as a consequence, we will have to adapt and try to reach them directly and on their own terms if we want to survive as professionals. They will have a strong say on everything regarding education: the kind of teacher they prefer, the methodology, the learning materials they will use, and how they wish to purchase them.

2. Methodology. What will be the most popular and preferred way of learning? We have always known learners have different leaning styles and are stronger and weaker at different forms of intelligence. One solution fits all will not do. Therefore, I suspect, we will see a lot of blended learning, with great variation on the percentage of online learning versus classroom lessons. Also, how much of this online learning will be self-learning or involve a tutor or teacher helping them out outside the classroom? In what situations will inductive/deductive approaches work best? The importance of learning pace is also another point to be considered: will these students require more individual lessons or profit more from a group learning environment? How much of the class will need to be flipped, when students deal with the theoretical points at home on their own and then come to class to solve practical problems, discuss doubts or simply apply what they learned in a more controlled environment.

 3. Learning Materials. I’m pretty sure print materials are on the way out, as ebooks can offer all the advantages of print ones, and a lot more. If we already prefer to read novels on the Kindle, what to say of the possibilities inbuilt in a multimedia biology or history educational kit, which will allow them to watch a living cell divide itself or a dramatized episode taken place during the Renaissance played out as a video clip at the click of a mouse. Gaming, in addition, will make learning a lot more active and interesting, stimulating parts of the brain a lecture could never achieve to do. However, there is plenty of room for variation within online learning. We need to consider, for example, the best length of video clips to make retention more effective; should each 5-min footage be stopped and followed by a short quiz? What works best: animations or reals actors? Could a simple replication online of an old-fashioned blackboard with a teacher writing on it and explaining the teaching point work? The latter is exactly what Khan Academy does: except that the teacher is exceptionally good and the classes work like magic! Have you ever had trouble with algebra or trig? Try the modules on Khan and you will enjoy the beauty and magic of concepts that seemed arid and boring when you were in high school.

4. Schools/Colleges. What kind of changes will brick-and-mortar schools have to go through to compete with online learning? Blending is the first thing that comes to mind. But if teachers won’t be lecturing and classes are really going to be flipped, what other kinds of special services could schools and colleges provide to attract and retain clients? It’s really exciting to think about this. The moment we understand better how our brains absorb and/or create knowledge, we may need to hire psychologists, speech therapists and neurologists as part of our regular staff to help our learners out and differentiate our schools from the competition.

5. Metrics. Adaptive learning. How are we going to measure and adapt our teaching to the specific needs of students? What international scales, tests and certifications can be created to align consistently the different approaches across different institutions and regions?

These are all very big questions and require a lot of studying and research before we can come up with the right answers. Besides, the process is really dynamic and won’t stop. It will continue evolving and throwing new lights on education and the learning process. These are really exciting times we live in if we are in the field of education.

My recommendation is start reading up and updating yourself as much as you can on what is going on in the field and start experimenting with new forms of teaching, writing, reading, producing and selling learning materials right now. We don’t want you to have to struggle to catch up.The future of education has already started.

I guess this is all for today. Don’t forget to share your views and make your comments about those topics as you leave this page. We’ll be delighted to read them.

Note: you might want to check out our new book TEACHING ENGLISH WITH ART: MATISSE   available  from AMAZON.COM as an ebook.  Click here for more info: 

http://wp.me/p4gEKJ-1kP

Au revoir

Jorge Sette.

 

 

Life, Disappointments and Brazilian Football

Posted on by under Career advice, E-books, football, Writing

I’ve just finished reading a very interesting book which tries to investigate all the emotional investment Brazilians put in football and how the game seems to shape our culture and concept of nation (Futebol Nation: A Footballing History of Brazil, by David Goldblatt). The writer chose to leave Futebol written in Portuguese for obvious reasons.

It’s very well written and helps us understand not only how the game affects Brazilians but also discusses the history of the country in the light of the popular game during the more than 100 years since football was brought to São Paulo by Charles Miller at the end of the 19th century.

Futebol Nation: A Footballing History of Brazil, by David Goldblatt

Futebol Nation: A Footballing History of Brazil, by David Goldblatt

 

Although the English writer could have used a little more sympathy in his analysis of my country and its people, we can’t deny the writing is crisp and precise, despite the lack of warmth. He is visibly not a lover or even an admirer of Brazil, unlike other foreign writers (such as Joseph A. Page, who wrote the fantastic The Brazilians), who, despite reporting on our culture and customs from a distant and objective perspective, showed a lot of understanding and warmth towards our people.

I finished reading the book right before the historic loss of the Brazilian team against Germany last Tuesday, with an astounding result of 7-1, in the semi-finals of the World Cup of 2014, which embarrassed even the polite German players, who sounded uncomfortable explaining their devastating victory in front of the TV cameras.

Despite the catastrophic result, it felt to me nothing like the 3 goals the iconic Italian player Paolo Rossi struck against us in 1982. At that time, I was so desolate I could hardly concentrate on studying for my final exams, which would take place a few days afterwards. This was my lowest point in terms of how I felt about being beaten in football, or even in life for that matter. Just like me, the whole country mourned so deeply you would suspect someone in their families had died. It made me stronger.

What strikes me as weird is the total irrationality of these feelings of loss and even despair most of us still share whenever the Brazilian National Team lose an important match in a World Cup. We, torcedores, have no responsibility whatsoever for the outcome. We did not take part in any decisions; we did not practice or train; most of us never had any personal contact with the players in the field. All we did was invest all the intensity of our emotion and good will in the event, rooting for the team as if they were our sons, brothers or fathers. We did our part, and very well too. And all for free. Worse: some of us even spent little fortunes on all the munitions of war – such as game tickets, horns, T-shirts, confetti, hats and paper streams to celebrate. What else is expected from us? Why do we feel such emptiness, humiliation and guilt?

In the aftermath of every one of these disasters, some of us feel like it’s not possible to carry on living the way we did before. Some young people – obviously the more emotionally unstable ones – even try to hurt or kill themselves.

To make matters worse, it’s not always common to hear comforting words from the players and coach – the only ones responsible for the loss after all. They usually respond defensively and smugly to these mistakes. Yesterday, however, I was pleasantly surprised and moved to hear the player David Luiz express in tears that all he wanted from the Cup was to make his people happy. That sounded really generous and very genuine. Thanks!

Brazilians need to learn not to get so invested and involved in something they have no direct responsibility for. The outcomes of a football match are totally out of the hands of the audience, so why care so much? We need to learn to watch it more like a show. A very exciting one, I should concede, but nothing more than that.

I also felt deeply embarrassed when Britney Spears showed up overweight and disoriented, singing an dancing in the MTV awards ceremony of 2007, during a bad spell in her career. Similarly, James Franco, an actor who I deeply admire for his performances, talent and strong political positions, did not escape from making a fool of himself in front of an audience of millions as one of the hosts in the ACADEMY AWARDS a couple of years ago. Brazilians need to learn to watch football matches with the same kind of detachment and coldness, appreciating the game for its art and deployment of physical skills.

Brazil should not be a synonym for football. We are not Felipão, Julio César, Fred or even the sympathetic David Luiz. They do not represent us. They are artists and athletes who should be putting on better and more professional performances out of respect for their public, given the astronomic salaries they receive to entertain us.

Forget about the World Cup, get on with your life and, if possible, turn the spotlight onto you. Shine on.

Au revoir

Jorge Sette.

 

 

5 INTRIGUING BUSINESS LESSONS FROM AMAZON’S JEFF BEZOS

Posted on by under businesstips, Career advice, content marketing, E-books, Escrita, marketing, sales, sales training, Writing

5 INTRIGUING BUSINESS LESSONS FROM AMAZON'S JEFF BEZOS

Click on the image above to access the full text.

5 Intriguing Business Lessons from Amazon’s Jeff Bezos

Posted on by under aprenda inglês, Career advice, content marketing, E-books, language, marketing, sales training, Writing

If you haven’t had the chance to read Brad Stone’s THE EVERYTHING STORE: JEFF BEZOS AND THE AGE OF AMAZON, reach out for your Kindle and download it right now. It’s an exciting account of the creation and development of Amazon into one of the most unique companies in history and the life of his peculiar founder Jeff Bezos.

IJeff Bezos and the Everything Store

Jeff Bezos and the Everything Store

Amazon.com started as an online book retailer and grew to become a company where you can purchase virtually anything, from apparel, to art to web services. It originated the concept of cloud computing service and was the first company, through the Kindle,  to turn online reading into a reality for thousand of hundreds of people on the planet. In addition, it claims it will be launching rockets into outer space soon.

If Amazon puts the client first – and, as customers,  you and I can certainly attest to that – working for Bezos looks like it’s not a lot of fun. Amazon is supposed to have all the depressing and Orwellian political atmosphere and red tape of huge corporations combined with the lack of resources of a startup. Many of his ex-employees are said to suffer from post-traumatic stress disorder, and the ones who remain there live under constant pressure and fear of getting fired before the end of the day. Bezo’s explosive personality is not very different from that of another difficult boss – Steve Jobs. It is kind of sad to think Nature tends to offset their kind of genius and creativity with a terrifying temperament and underdeveloped interpersonal skills.

Despite these drawbacks, you may find below a number of interesting lessons and facts about Jeff Bezos and his company. They are all based on info I got from the book. You may either try to apply them in your own business or, at least,  enjoy these points as mere trivia:

1. Monitor your clients more than your competition. Of course Amazon has always kept a close eye on Walmart, Apple, Barnes and Noble,  and Google – their main competitors. But he has always been much more likely to create or optimize processes that, rather than simply emulate these companies breakthroughs in terms of profitability, would actually benefit the client. For him, the client experience has always come first. Short term profit has always been an afterthought.

2. Frugality. Bezos is obsessed with simplicity and adept of an ascetic life style (in this he was not very different from Jobs either, by the way). He has always kept his staff on a very tight budget, cutting all kinds of extra costs with the aim of investing in the clients’ experience. His mantra was low prices everyday (just like Walmart’s), and he would go out of his way to make this happen, keeping his margins to a minimum or even giving them up altogether, such was his confidence in a business model that, if trusted by the client, would payoff in the future. Bezos would carefully  consider the need of every extra expense or cost and try to connect it directly to a benefit to the client. Lack of resources, according to him, would spur creativity and imagination from his staff.

3. You may learn more from fiction than non-fictional books. His favorite novel is Kazuo Ishiguro’s  The Remains of the Day. I was very happy to hear about this, as I love reading novels and this is certainly one of my all-time favorites. However, I don’t really think you can learn the hard facts about being an entrepreneur from the likes of Philip Roth or Machado de Assis. Fiction in my opinion will help you deal with the human side of business, and will probably keep you from having to resort to antidepressants when you struggle to work under bosses like Bezos, get sabotaged by coworkers or even fired.  But,  in my humble opinion, only the actual experience and the study of technical reading material will help you grow in your career. The most interesting thing about this aspect of Bezos’s personality  is  that his love for books boosted the launch of the Kindle, whereas Steve Job’s passion for music  – especially Bob Dylan’s and the Beatles’s – was a strong inspiration in his creation of iTunes. Do what you love and you are more likely to succeed.

4. Think very long term. Entrepreneurs need to persist in seeding. The payoff never comes immediately. Especially now, in this fast-paced, ever-changing technological landscape. Appreciate the little victories you achieve every day and fight on. Celebrate every little step towards a moving target you don’t even know if you will ever reach.

5. Be ruthless in the negotiation with your competition. For Jeff Bezos “win-win” was an unamazon way of thinking. You need to score an advantage over your opponents. Think football during these times of World Cup.  A draw is not acceptable. Do not even be afraid of disrupting your own business model in your pursuit to win. Do everything to destroy it and create something new instead. If you don’t do it, others will. Cannibalization is OK.

You may not agree with every tip Bezos has to offer, but remember where he got to by using them. Of course, you should always take successful entrepreneurs’s  and  gurus’ advice with a grain of salt, for, as Malcolm Gladwell explains in his brilliant book OUTLIERS, there is always a lot more to success than meets the eye. A set of special conditions not available to all is always present in the these Cinderella’s stories of ash to riches, so look out for them.

What is your formula for success? Please share it with us (if we are not competing with you).

NOTE: If you are interested in TEACHING ENGLISH WITH ART, you might want to check out our successful series of eBooks available from AMAZON.COM (KINDLE STORE). Just click here: http://wp.me/p4gEKJ-1lS

Teaching English with art

Teaching English with art

Au revoir

Jorge Sette

Gabriela, Clove and Cinnamon: a must-read novel

Posted on by under Aprender línguas estrangeiras, Aprender português, Career advice, E-books, Escrita, language, Literatura, movies, storytelling, Writing

I’m planning to eat a moqueca today, a typical Brazilian dish consisting of salt water fish stew in coconut milk, onions, garlic, tomatoes, coriander and dendê oil from Bahia. This will be my way of celebrating having finished the delicious novel Gabriela, Clove and Cinnamon by Brazilian writer Jorge Amado.

Despite the fact that our literature is not very well known outside the borders of Brazil, chances are the reader will have heard of Amado and his homeland, Bahia. He is one of our most popular writers of the XX century, and his books have been translated into more than 40 languages throughout the world.

Many of his works have been turned into famous Brazilian soap operas, miniseries and movies, but, of course, the experience of watching Amado either on the big or small screen does not compare to the much deeper pleasure of embarking on the deliciously funny, poetic and encompassing canvas of his writing.

Gabriela – Image generated by ChatGPT.

Jorge Amado treats the reader with a wealth of unforgettable characters from the lowest to the highest echelons of the provincial cities of the northeast of Brazil, who intermingle in a network of politics, friendships, romance and violence.

Gabriela, the novel, is a dream of humor, poetry and cultural information. As a Brazilian, it felt great to be transported to the Ilhéus (a town on the coast of Bahia) of the first decades of last century, when the booming of the cacao exportation was making changes in the town and its customs at a pace never seen before. Progress was threatening the lifestyle and status quo of the families of the first farmers who got hold of huge expanses of land by force, with the help of their armed jagunços, never hesitating to use violence and murder in constant ambushes against their opponents. But now times were changing, with the arrival of technology and progressist businessmen, who came to those backward towns attracted  by the riches generated by the cacao.

Jorge Amado delivers his prose in a light, funny and detached tone, packed with irony, yet showing great warmth and understanding towards his characters. He depicts prostitutes, rich farmers (the so-called “colonels”), their minions (“jagunços”), churchgoing  and gossipy splinters, lonely concubines, small time businessmen and pathetic pseudo-intellectuals, against the backdrop of the geography and culture of the small provincial cities of the early decades of the 20th century. His prose will stay with you for a long time after you close the book (or switch off your Kindle), such is its power and universality.

Moreover, “Gabriela” is a very sensual text, filled with the colors, smells and tastes of Bahia. It’s a book that celebrates life and the liberation of minds, especially women’s, from the colonial chains and obsolete traditions of a male-dominated society. It’s a radical hymn against machismo, opening up doors to the possibility of freedom.

Gabriela, the protagonist, represents the essence of Brazilianness, in her beauty, simplicity, lightheartedness and pleasure for life. Of course, both the main characters of “Gabriela, Clove and Cinnamon” and “Dona Flor and Her Two Husbands”, another famous Amado novel, are deeply associated in our minds with the image of Brazilian actress Sônia Braga, who portrayed them both in famous movies and soap operas during the seventies. Of course, I was too young at the time to fully enjoy them – this, however, does not stop me from putting the face of Ms Braga to the wild Gabriela of the pages of the novel. After all, Sônia Braga was an icon of Brazilian sexuality and beauty in her day.

Jorge Amado is a pleasure to read. His stories will certainly make a profound mark in your life and deepen the awareness you may have of Brazilian culture. I strongly recommend you have a go at it.

Au revoir,

Jorge Sette.

BuzzFeed Quizzes are driving me crazy

Posted on by under Aprender inglês, art, Career advice, humor, Literatura, marketing, Mythology, storytelling, Writing

I’m getting awfully confused with all these BuzzFeed quizzes I’ve been taking: it looks like I’m an Audrey Hepburn version of a unicorn, living in New York, commuting everyday (or should I say galloping) to Barcelona, while honing my Shakesperean skills as a writer to be read as a self-published $ 0.99 e-book on Amazon. I need more from life.

BuzzFeed quizzes

Au revoir

Jorge Sette

 

Should you have a blog as a marketer?

Posted on by under art, Career advice, content marketing, Escrita, language, marketing, sales, sales training, storytelling, Writing

Should you have a blog as a marketer?

Click on the image for the full text.

Should you have a blog as a marketer?

Posted on by under art, Career advice, content marketing, Escrita, language, marketing, sales, sales training, Writing

“There is nothing to writing. All you do is sit down at a typewriter and bleed.” Ernest Hemingway

As we all bloggers know, Hemingway did nail the writing process in his quote above. Yes, it’s hard; yes, it’s time-consuming; no, it’s never right the first time around. Writing is rewriting. For a 1000-word blog post, I would say the average blogger would write at least 10 drafts before he is reasonably satisfied with the result. He is lucky if he has an editor to help with the polishing, but that is not usually the case.

However, in this day and age of content marketing, you would be crazy as a marketer if you did not sit down at least once a week to create or repurpose some  written content to post on the Internet. Let me highlight in this post the features of good blog posts and how your business could benefit from them.

Figure Writing Reflected in a Mirror by Bacon, Francis, 1976

Figure Writing Reflected in a Mirror by Bacon, Francis, 1976

1. Search engine optimization: provided you offer useful and original content, employing the relevant key words, blogging will help your business show up on the SERPs (search engine results pages) of your prospective clients. I don’t know many people today who will not go to Google at some point during the buying cycle to do a search before actually purchasing a product or service. So, to be available, to show up, it will help to have a carefully SEOed (search engine optimized) blog to pop up on the first page.

2. Answer your customers questions: the buying process – the cycle your prospects go through before committing to a purchase –  consists of the the following phases: first, the prospect needs to identify a need or problem; second, they will try to learn about possible solutions; third, they will start shopping for the ideal solution; afterwards, when they are ready, they will look for directions to actually buy it (online or offline); finally, when they start using the product, they might have problems or questions about it, so you need to offer them prompt customer service. Your blog needs to account for each one of these phases and provide the appropriate answers to help them at the stage they are, moving them along the sales funnel. It takes close communication between Marketing, Sales and Customer Service to identify the customers most frequently asked questions and issues, and try to solve them through your blog content. So it’s time to cooperate (there’s no need to tell me how hard this can be, but it’s worth trying): salespeople and customer service professionals need to develop their marketing skills, while marketers should learn more about the customers from sales and customer service so they can provide qualified leads.

3. Thought leadership: by covering content that speaks to the different needs of your customers at the different stages of the buying process you will soon develop a reputation of an expert in the field. Even if you don’t get conversions in terms of sales at the first moment, your customers will grow to trust your opinions and respect your points of view. When the time comes for them to make a buying decision, who do you think they will turn to?

4. Style: your blog is not supposed to be a work of art if you are a marketer. So write as simply and elegantly as possible, as if you were actually “talking” to the prospect. A marketer’s blog is not a piece of literature, so tone down your message, and be objective and direct. Of course it would help to be aware of the reading level of your audience, but “according to many reports (including the U.S. National Center for Education Statistics’ 1992 Adult Literacy survey), the average reading level is the 7th or 8th grade. Combine that with reports of increasingly low-attention spans of Internet users who require even milder language and you’re looking at a reading level of the 6th or 7th grade”  (http://blog.ezinearticles.com/2013/10/ezinearticles-asks-what-reading-level-should-you-target.html) . If you really wish to fine tune your text’s level of difficulty, there are some tools on the Internet (try the Readability Test Tool, for example, http://read-able.com) that will allow you to measure it.

5. The title: the importance of a catchy title to crown your blog post cannot be underestimated. This is the first impression you will make on the reader, and you only have a couple of seconds to entice them. So think carefully about it. Putting yourself in the shoes of a journalist may help, after all, this is your headline. Research says that questions are a good way to go, as they tease the reader into looking for the answer in the text.

6. Promoting and Repurposing: to make the most of all the effort you put into writing your piece, promoting your blog is a must. Use your social media channels with this objective. Putting links to your blog post repeatedly, however,  may not be the solution (although you’ll have to do it occasionally). Be careful not to make your audience feel spammed. Another solution is to repurpose your content and distribute it in different formats to suit the different social media channels: write a summary of the content as an image (for Instagram); use the photos you put in your blog post with a link to it (Instagram, Facebook); write a headline for your blog with a link to it (Twitter); turn it into an infographics poster (Pinterest); use the main points for a slide presentation (slideshare), etc.

As with most things in life, practice makes perfect. Some people say they blog everyday so they can improve.  Research indicates that to be excellent at a skill you need to have spent at least 10,000 hours at it (read Malcolm Gladwell’s “Outliers”  for a deeper explanation on this). Maybe you don’t have that  amount of time available anymore, but I would say it’s never too late to get started. What you can’t afford to do as a marketer is NOT to have a blog. How about starting today?

Au revoir

Jorge Sette

Salespeople need to become marketers

Posted on by under Career advice, content marketing, marketing, sales, sales training

Please click on the image to access the text: SALESPEOPLE NEED TO BECOME MARKETERS.