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Five Reasons to Teach English Using Art (summary)
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Category Archives: blogging
Start your blog today: what are you waiting for?
I have some 2000 friends on Facebook. Of course not all of them are close friends, but also family and business peers. Most of all are in ELT (ENGLISH LANGUAGE TEACHING) one way or another: as teachers, publishers, writers, distributors or students. Of course, our news feeds are packed with info about methodologies, new materials, suggestions on lessons, and self-congratulatory posts on how great it is to be a teacher. The latter, I must confess, are not among my favorite posts: you didn’t see Steve Jobs talking about how great it was to be a brilliant marketer all the time. He presented us the results of his work in terms of concrete products. Of course, with teaching, not all products are tangible, customers are more likely to talk about the quality of our service. However, if we are teachers, we should be teaching on the Internet: not only languages – our main job – but other stuff we have fun with, things we like, activities we are good at and we can share with other people.
Sharing your interests and expertise with the world.
We live in a fascinating age where we can show our work on as many and varied platforms as we care to look for: photos on Instagram; videos on YouTube and Vimeo; pictorial suggestions and ideas on Pinterest; snippets of your expertise on Twitter; blogs on WordPress…. to name just the most common. I’m surprised you guys – the experts in inparting knowledge and sharing strategies in meaningful and structured ways – are not doing that more often online. Most of you keep posting cat pictures and your latest dinner photo on Facebook. That’s fine: some of the cats are even cute, but you can do so much more.
Everytime I go through my news feed I’m fascinated to find out how my friends know about so many different and interesting things: pets and how to treat them, unusual recipes, places to go to on vacation, art, suggestions on movies to watch, you name it. Most times, however, they just share a copy of something written by another person they might have come across online and expand a little bit on that.
Well, do more.
Create a blog on the topic and let us learn from you. I have no idea how to cook, and would love to read a simple cooking blog written by any of my friends and would be glad to share with her the results of my efforts, for example. If, for some reason, you don’t like to write, use pictures, videos, cartoons. The important thing is to come up with a story. Create a thread that can lead us to what you are trying to teach us, the goal you wish us to reach. Make it didactic and systematic, set exercises, answer our questions, help us. Who knows, you may even make money out of it, if it gets great readership.
I myself started a blog (LINGUAGEM: jorgesette.com) a year ago just for fun, discussing not only language, my favorite topic, but other themes I enjoyed (movies, art, books, culture, TV shows, marketing, sales), but now the blog is becoming more and more professional, as it’s helping me promote the language eBooks I publish on Amazon.com. As I write in English, I’m easily read all over the world, and it’s really gratifying the sense of pride and accomplishment you get when I see my humble stuff being read in the US, India, Pakistan, France, etc. This year (2015) we’ve been getting more than 3000 views per month, and getting stronger.
So, my recommendation is don’t think about the money first: publish something on the Internet for fun: gather an audience, build a network, and make new friends. Then, if it works out, turn it into a business.
Don’t waste time: start teaching us today! It’s fun.
On the other hand, for those interested in reading how a professional blog for customers should be written, please refer to my previous article: Should you have a blog as a marketer:
Au revoir
Jorge Sette.
Writing: focus on the process and not on the product
When you read a piece of good writing in The Economist, Folha de São Paulo or The New Yorker, you will probably wonder about the special powers of the writer. How is it possible to sit in front of a laptop and, in one go, come up with such a refined and polished text. The writer must have counted on a potent muse sitting by his side, you conclude. But, for anybody who has attempted the hard task of putting a piece of writing together, the recognition that the path is a little harder will soon dawn on him. Hemingway defined the process in the most dramatic way: “There is nothing to writing. All you do is sit down at a typewriter and bleed.
Of course, the Hemingway process would not be very popular in most of our schools and online courses today. As we are concerned mainly about writing in the language class in this post, we need to draw a line. After all, chances are teachers and coordinators would be charged with abuse and put in jail if they expected or encouraged the students to follow anything like the method proposed by the great author of THE OLD MAN AND THE SEA.
Luckily, there is a third way: fire the muse and follow a step-by-step process to your writing activities. Writing is a skill students must master. We have never written so much as in today’s world. Most of our communication on the Internet occurs in the form of writing, one way or another.
Following the 5-step process we’ll be outlining below is probably the most effective way to come up with a good text. Of course, if you have the privilege of counting on good professional editors, the process becomes a lot easier, but not many people – least of all language students – can afford this luxury on a day-to-day basis, so we must rely on ourselves, and, if we are lucky, on some of our friends and classmates for aid.
Process Writing
Therefore, what we are advocating here is that writing should not be a solitary activity: pairs or groups of students should take part in it, although, ideally, each one should be working on his own individual piece. There are very clear steps to follow in what is generally know as process writing. This is, in our opinion, the best approach to teach and practice this productive skill in the language classroom. Let’s cover each of the phases in the sections below.
1. Brainstorming (generating ideas). When you are given a writing assignment, get together with a colleague and think of all the ideas the topic might generate. Don’t censor yourself at this stage, anything goes. If there’s no given topic, your freedom is even greater, and you will have fun imagining all possible topics, points-of-view, arguments or characters that may go into your piece. This is more fun when done with another person or in a small group. Then, each one can follow their own thread of thoughts, after this initial kicking off of ideas, and get down to writing their first draft.
2. Drafting. Now it’s time to prioritize all the wonderful ideas you generated in the step above. Consider the physical space you need for the text: is it a blog post, a story, an essay, an infographics design, a tweet? How many words are you supposed to use in your assignment? Don’t even consider using all your ideas. Pre-select, choose, discard, adjust, change. Cut, cut, cut. Establish what should go into each paragraph, which sentence you will pick as the topic one. Draft and redraft as many times as you feel you should. The more, the better. Change sentences to a different part of the text for stronger impact or more consistency. Decide what should be the beginning, the middle and the end of the piece. It’s always easier to start with the end. Remember the clever words of the Cheshire Cat to Alice, in Alice in Wonderland, by Lewis Carroll:
“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where” said Alice.
“Then it doesn’t matter which way you go,” said the Cat.
3. Revising. Now, possibly with the help of a friend, you are going to begin refining and polishing your text. Your colleague will read the text, ask questions whose answers he would expect to find in it, but does not. He will probably make suggestions. There’s no need to take everything he says into consideration. Your are the writer after all, so the final decision is yours, but try and incorporate some of his feedback. Apply your own critical thinking skills to decide if the text is coherent, well thought out, convincing, logical.
4. Editing. This next step involves going deeper in the process started in the previous step. Time to check for grammar, vocabulary and syntax mistakes. Make sure collocations and register (formal and informal) are adequate. Have the spellcheck on your computer on. Consult a thesaurus, dictionaries, and grammar guides. Read aloud to make sure your text sounds good, to make sure it sounds English. Enter phrases and idioms you wish to use into Google to see if they appear in other texts and really mean what you wish to say. Again, get help from your friends.
5. Publishing. This is the last phase of your work. You will be deciding on the images to use, the layout, the kind of font you find appropriate. This part is a lot of fun, in general. Reread it one more time. Any more changes? If you are using a digital device, be brave and push the button PUBLISH. Next time you write something it will be even easier.
The Steps of Process Writing
Sometimes these steps may occur in a different order. Writing is messy. Moreover, the number of drafts cannot be stipulated: the more the better. But we all know there are time constraints to be taken into account, and the final product needs to be presented at some point. So let’s use common sense, and work on your piece within a time frame that suits your teacher’s expectations. In a language lesson, of course, it is the drafting that counts: the more you focus on polishing and making your piece more impactful and error-free, by adding ideas, deciding on the best location of sentences, breaking paragraphs in more consistent ways, and finally asking your friends for help to identify grammar and vocabulary problems, the more you will be learning. That’s when learning is really taking place. The final product is only the logical consequence of the hardest possible work you put into the project.
And remember, the final product does not need to be a masterpiece. The secret to fine writing has been repeated countless times by the experts – although both students and teachers seem to resist it: good writing is rewriting. Besides, writing improves over time, and the more you practice, the better results you will get. Good luck.
NOTE: If you are interested in process writing, you may consider checking out our eBook series TEACHING ENGLISH WITH ART. Click here for further info on the series: http://wp.me/p4gEKJ-1lS
Check out this fun video clip on our CARAVAGGIO eBook:
Au revoir
Jorge Sette.
Blog Linguagem: 1st Anniversary. Jan 2015: 100% Growth!
We broke all our records in Jan 2015 with a 100% growth. Join us now: http://www.jorgesette.com
LINGUAGEM, MARKETING, SALES TRAINING, CULTURE, ART
100% GROWTH
Our main customers. Where do they come from?
Click on the link below to check out our latest stats in PDF format.
Blog LINGUAGEM- First Anniversary
Au revoir
Jorge Sette.
OUR BLOG “LINGUAGEM” HAS HAD A GREAT FIRST YEAR!
HAPPY NEW YEAR, EVERYONE.
Please find below some official stats sent by wordpress.com on the blog LINGUAGEM. We’ve had a great first year. Thanks for the support and we will back stronger than ever in 2015.
BLOG LINGUAGEM: 2014 official stats
Au revoir
Jorge Sette.
Matisse’s Cut-Outs: Drawing With Scissors
The summer of 2014 held an unforgettable event for the lovers of Matisse, one of the masters of 20th century visual arts. The Tate Modern in London offered an unprecedented exhibition of Matisse’s cut-outs, the art form he created and developed in the last decade of his life, after undergoing a very invasive and traumatic operation for intestinal cancer in the early 1940s. This exhibition, Matisse: the Cut-Outs, showed nothing less than 130 pieces of Matisse’s works, a unique feat that some claim won’t be repeated in the foreseeable future.
Matisse’s cut-outs are deceptively simple compositions made of shapes cut out from sheets of paper painted in vibrant gouache colors and assembled together as a collage in somewhat abstract forms. After his surgery, Matisse found it difficult to stand at the easel and paint for long hours, so he decided to start experimenting with this radically novel art form. Sitting on his bed or in a wheelchair, he would dexterously cut shapes directly from the sheets of paper with huge tailor scissors, and then ask his assistants to pin them together in a variety of patterns. He changed the arrangements many times before he was fully satisfied with the overall look and effect of the piece.
Matisse’s cut-outs are revolutionary in the sense that they broke the barriers between drawing and painting fusing them in enchanting colorful shapes. Each cut-out was directly sliced from the colorful sheet without a previous penciled outline to help define the form. They are basically a celebration of color and an affirmation of life. Many considered this new artistic phase of Matisse his second life. A rebirth in every sense.
The Circus, 1947. Illustration for the book Jazz.
The first cut-outs appeared in a limited edition book called Jazz, which, in addition to the 20 screen printed cutouts, featured Matisse’s handwritten notes about the images, painted in black.The contrast between his beautiful monochromatic handwriting against the white paper and the fierce colors of the screen printed cut-outs creates a striking effect. In this book, a copy of which is kept at the Victoria and Albert Museum in London, the cut-cuts are mainly representations of circus performers, such as high wire walkers, trapeze artists, acrobats, clowns, knife-throwers and magicians.
Despite its vibrant colors, some identify a darker side to this book, though. Produced at the end of the Second World War, it’s not difficult to read metaphors of these violent and disruptive times into it. Take the iconic Icarus below, for example. You might see it as a representation of the mythological figure of the son of Daedalus plunging across the sky to his death, having flown too close to the sun, which caused his wax wings to melt down. Or you can see a corpse in the middle of exploding shells with a bloody spot right over his heart, as a clear reference to the war.
Icarus. 1947. Illustration for the book Jazz.
Matisse did not stop painting altogether as he started creating the cut-outs. Some of his most amazing paintings date from this period as well. However, after 1948, maybe because of his progressive frailty and growing infirmity, he practically gave up on painting. His creative force, therefore, was channeled to the cut-outs, which began growing in size, becoming murals, and totally capturing the artist’s imagination, becoming almost an obsession.
At first sight, some people may be taken aback by the simplicity of this art form, and some even dare to say this is something even a kid could do. Well, we defy them to try it. Only an artist of the scope of Matisse would be able to combine those kinds of colors and variety of shapes to produce such an impactful and pleasurable effect on the viewer. Besides, the best ideas, as we know, are usually the simplest ones: only nobody thought about them before. Copy cats abound afterwards in all areas of life.
The Snail. 1952/53.
No discussion about Matisse’s cut-outs would be complete without mentioning his final masterpiece: the design of the Chapel of the Rosary in Vence, built just down the road from the bucolic house – Villa Le Rêve – where Matisse lived in the last years of his life. It took Matisse four years to complete the project, which included stained-glass windows, three ceramic murals, the interior decorations and even the priest’s robes.
The chapel is famous for the atmosphere of serenity it infuses in its visitors. His maquettes for the stained-glass windows were assemblages of cut-outs, in soothing hues of green, blue and yellow. As the sunlight filters through them, reflecting on the marble floor, one notices the three ceramic murals opposite them, bearing monochromatic drawings representing in utter simplicity and some audacity (such as emphasizing the breasts of the Virgin Mary), the Virgin Mary with Baby Jesus, the Stations of the Cross, and the founder of the order of the Dominicans, Saint Dominic.
Matisse was known for his atheism, which makes many wonder what prompted him to design this chapel and to consider it himself his greatest achievement as an artist. One reason might be he did it after becoming close friends with a Dominican nun, Sister Jacques-Marie, who nursed him during his period of convalescence after the surgery. Her convent did not have a chapel at the time, forcing the nuns to use an old garage for their rituals. Matisse used to say that he felt God only when he was working. Therefore, the chapel is more likely to be an expression of his devotion to the God of Art, using motifs of the Christian religion only as metaphors.
Interior of the Chapel of the Rosary in Vince. 1950.
NOTE: You might want to check out our series of eBooks available from AMAZON.COM TEACHING ENGLISH WITH ART. Please click here: http://wp.me/p4gEKJ-1lS
Teaching English with Art
Au revoir
Jorge Sette.
What’s your social media strategy as a salesperson?
As I have been stating in a number of previous posts in this blog, the barriers between Sales, Marketing and Customer Service need to come down fast, if companies are to become more effective. The upper hand of the relationship between customers and companies has shifted significantly towards the former in today’s market place. Salespeople must focus on the client as an individual and cater for her specific needs at every stage of the buying process. Therefore companies need to adapt and be way more attentive and responsive to be able to move the client along the sales funnel (the steps towards the purchase) and close the deal. Companies need to train their staff to develop sophisticated social media skills if they want to succeed.
Sales, Marketing and Customer Service have to work closer than ever to provide a seamless experience to the client, regardless of the different touch points (email campaign, sales call, the various social media channel communications, print ads, etc) she is exposed to and chooses to use on the path to a purchase.
The old system of departmentalization between Sales, Marketing and Customer Service is becoming obsolete: in the past, sales leads were generated by Marketing, which would qualify them and pass them on to Sales, which, in turn, would hand post-sales issues to Customer Service for support and help. This process does not work so neatly anymore. It has become a lot more complex, not to say messy. Customers are probably exposed to your product through a number of sources and the communication and the responsibility for the process of following up on their requests must be handled together, as a team, by your employees. Software is available to make all the history of this interaction clear to whoever deals with that client.
Selling through social media
For starters the client is bound to already know a lot about the product even before she first contacts you. She has a number of ways to research and get precise info on what she needs to purchase. The idea is to be fast and prompt in your response, adding to what is already known, whether it be: passing on more specific info on the benefits, clarification on functionality, scheduling a live demonstration, an invitation to a webinar with a specialist, drawing the terms of a contract, the negotiation of a discount, etc.
Let’s focus in this post on how specifically the sales force could use social media more proactively to meet the customer’s needs and move them along the sales funnel towards a successful goal. They can use any or all of the following tools as a supplement to what they already do (such as personal sales calls or phone calls). In many cases, however, you will notice that if they use these online tools properly, parts of the more traditional in person face-to-face sales process might be replaced smoothly by digital communication – which, not rarely, are more likely to yield results.
1. LinkedIn: this is your personal online ID card. Chances are customers will check out your profile immediately after you schedule an appointment to see them. Make sure you live up or surpass their expectations. Choose your profile picture carefully. Only you can decide on the level of formality or informality expected from professionals in your industry. Play by the rules. Fill in as much relevant info about your career as possible, and do not hesitate to ask coworkers, bosses and senior management for recommendations and endorsements. You can always return the favor. Publish only work-related posts on this platform. Avoid jokes and cat photos (you can use other social networks for that, don’t worry). Think twice before you post an update here. Remember that slips may jeopardize your chances of a future job. Nurture and grow your contacts daily. Be courteous and answer communications sent to you as quickly as possible.
2. Facebook: if you are uncomfortable using your personal profile professionally, create a specific professional one (I’ve confronted that dilemma of separating private and public life myself for a couple of years, so I’m totally sympathetic to whoever has the same problem). However, I gave up the on the struggle and unified my profiles. In this day and age, customers expect to deal with genuine human beings, so developing skills to be able to post the right content to the right group of people through a single profile will surely make your life easier and boost your career. If you wish to post photos of your family barbecue, do create a little private group for the only people who would care about this. Besides, as you probably know, you have the option to post to your whole audience of “friends”, to a few chosen people, or to the public in general, by adjusting the platform settings for every post. Just exercise some common sense in your content publishing strategy and you should be OK. This works better than keeping separate profiles. What you can’t do is avoid creating a digital presence for the development of your personal brand on the Internet. Gather as many clients and prospects as your “friends” as possible, and start posting relevant and useful content (not annoying and interrupting ads) on your newsfeed. You will be building what they call “thought leadership”, presenting yourself as an expert in a specific subject, and, naturally, prospects will grow to depend on you when they have a problem that needs the kind of solution you have been discussing or blogging about.
3. Instagram: develop a similar a strategy. Of course, the focus here, however, is on visuals: photos and videos. Publish a balanced mix of personal and work-related content. The personal stuff will make it easy for the customers to relate to you as a person (so the occasional cat pictures are fine, don’t worry), whereas the work-related publications will hopefully help you build a friendly and caring image for your company and for yourself as a professional. You could, for example, post photos of your products and services (a dynamic teacher in action using the latest technology in the classroom, if you sell edtech products, for example). Try not to use fashion models – this is not an ad after all (lose the glitter and fake glamour) – but real life photos of actual happy users of your product instead. Show people you work with. Post pictures of the offices of your company, to make it more relatable to customers. The main thing to keep in mind is you should be providing valuable or fun information, educating your prospects, training your users, not interrupting your audience with a sales pitch. In the meantime, Marketing should be working on building a bank of images, video clips, ebooks, blog posts, white papers and other useful pieces of content to help you pass them on in a more personalized way to your prospects, but there’s nothing wrong in your creating your own content, if you have the skills and the authorization of your boss. Do not rely solely on the Marketing Department’s support for your success, it doesn’t work like that.
4. Twitter: don’t waste time using your Twitter account only for personal interactions. Think of it, as of any other social media channel, as a powerful tool to create an Internet presence and carve a unique personal brand. This may advance your career in unexpected ways. Create or curate as much germane content to your customers as possible. Retweet, for example, your company’s invitations to webinars and events. Indicate and promote useful and complementary websites to the customers. Share relevant information about your industry. Educate the prospects on the benefits of a new product or service. I know you have only 140 characters to use, but you’d be amazed at how much can be accomplished with that. Don’t forget you can use links to more comprehensive information (such as a blog post, a landing page or a how-to video clip), although I wouldn’t recommend you overuse this technique. The recommended balance goes more or less like this: for each 15 new updates, think 10/4/1: 10 posts should be about content from other people you are curating and sharing; 4 posts should direct them to your latest blog post or video clip; 1 post should invite them to a special offer on your company’s landing page. Don’t use this ratio as a straightjacket, though.
The bottom line is nobody has a perfectly safe job in today’s corporate world. Companies will not give you all the support you wish you had to carry out the ideal sales performance everyone expects from you. You need to stand up for yourself and imagine you are an external consultant hired to do the best job you can for a limited period of time. Lay-offs are around the corner. I don’t mean to scare you, but this is the brutal reality of our times. Therefore, you have no choice. Dive into social media, develop a powerful personal brand on the Internet, nourish a healthy and trusting base of clients and feed them all the relevant content you can. The pay off will be the empowering of your personal brand and the resulting sale – when and only when the customers are ready for it. The good news is this method will yield a lot more closings than the more traditional approaches, in which you need to wrestle down the poor customer to the floor and drag her across the room by the hair to force the purchase of the latest edition of your Manual for Reluctant Customers.
For more on the same topic, please refer to my previous post:
https://jorgesette.wordpress.com/2014/05/02/salespeople-need-to-become-marketers/
Please let me know your thoughts about this article. Use the comments section for your reaction.
Au revoir
Jorge Sette
Which novels do you wish you had written yourself?
When you are at the stage of brainstorming for a nonfiction blog post or a piece of creative writing, it’s inevitable to remember a couple of articles, books and novels related to the topic you read at some point and enjoyed. They will be a source of inspiration and influence in your writing, making you somehow even slightly jealous, wishing you had thought of that first. But, of course, you would also have needed the right language to encapsulate it. After all, more important than the plot itself is how you say things.
Take the book Life of Pi by Yann Martel, for example, whose original idea some people claim was stolen from our Brazilian writer Moacyr Scliar. Well, plagiarism is hard to establish, there are a lot of gray areas, but one thing I’m sure of: Martel did not write the same story nor, most definitely, used the same language as Scliar. Jorge Luis Borges, in his marvelous piece Pierre Menard, Autor del Quixote, from the book Ficciones takes this idea even further, asserting that a book written with the exact same words by a different author at a different time would be read in a new way, due to the dissimilar historic contexts, and therefore would not be the same book at all. I agree.
After reading a comment on Facebook by a friend saying that she is full of ideas for blog posts but do not find the time to write them (yes, we all know how teachers are busy!), I made a joke saying that all my good ideas had already been stolen by the likes of Shakespeare, Tolstoy or Philip Roth.
Then I though for a moment, and decided to give serious consideration as to which novels I really wished I had written and why. This is my humble list:
Books I wish I had written
1.The Human Stain, by Philp Roth: it’s hard to discuss this book without giving a bit too much away, so apologies for the spoilers. The story of a light-skinned black boy who grabs the opportunity to pass for a Jew in 1950’s America and later becomes a Classics Professor at a small college is a complex account of the choices you make in life and the responsibilities and consequences that come with them. The need to make concessions and compromise basic values to achieve a bigger goal is the central theme of the book. The deep moral dilemma you face when you take such a radical decision, including the necessity to abandon and cut relations with your family and community to start a new life somewhere else as a completely different person, is evaluated by the author from unusual and unexpected angles in this impressive book. As irony is the hallmark of Roth, the book starts with the most paradoxal of incidents: the professor, noticing that two of the students enlisted in his class never seem to be present, asks the class the question which brings about his doom: “do they exist or are they spooks?” The latter being an old loaded word, a racist epithet for blacks. It turns out that the Professor, never having seen those students before, meant spooks in the most common sense of the word, that is, ghosts, and, after all the pressure and hassle he goes through, without support from any of his colleagues and students – for a number of political reasons – he decides to resign and end his career. I would love to have written this story for its universality: any minority can identify with what Coleman, the Jewish/Black professor, goes through, and can easily put themselves in his shoes. Given the opportunity would you do the same? Would you change your race, color, nationality, sexual orientation or gender? Or would you just give up all of your chances of fully growth and spend the rest of your life as a second class citizen in a society that will only offer you the fulfillment of your whole potential if you are the right color?
The Human Stain
2. Dom Casmurro, by Machado de Assis: this must be the book I reread most often in my entire life. I know it almost by heart. What attracts me is the way the characters are so well-rounded and fully developed, leaping out of the page as if you could go for a walk and talk to them. This does not mean, however, that you will know them any better. This is the whole point of the story. The dissimulation, the fact that we never know anyone completely. The impossibility of dealing with only one version of the reality. I can’t get enough of the artistry of the author, who, narrating the story in the first person, never lets the reader be sure about what really happened: was the main character’s wife an adulterer? Is the boy she gives birth to his son or his best friend’s? The doubt will corrupt his marriage and ultimately destroy all the love in his life. He becomes empty and isolated, having chosen the version of reality which will cause him the most pain and damage. Don’t we all choose the latter?
Dom Casmurro
3. We need to talk about Kevin, by Lionel Shriver: a professional woman is in love with her work and her husband. She writes and publishes travel guides, having the chance to go places, tour interesting and remote regions, avoiding getting stuck in a housewife’s rut, being independent most of the time. Yet, she can count on a loving husband to comfort and look after her when she comes back home after a long trip: this is a dream life. She has the best of both worlds. Then, what else is it that society claims will make every woman even happier and more complete: to have a baby. From the birth of Kevin, her firstborn, to the dantesque crime scene at the end of the book, We need to talk about Kevin reads like a nightmare. You can’t put it down. A thriller in every sense of the word. But one that goes way beyond the limitations of the genre. Shriver’s ambitions are a lot more encompassing. She discusses the nature of evil. Is it caused by nurture or nature? How is it created? Has Kevin always been the monster she feared he was or was his low self-esteem caused by his mother’s lack of love and care that turned him into a criminal? Was the mother’s resentment for having to give up all the pleasure and independence of her former life, her pre-baby life, toxic enough to corrupt and undo the little creature? The sense of guilt of a mother for not conforming to the patterns of a society that takes motherly love for granted only contributes to the character’s anguish and mental confusion. Of course, the book will show different perspectives of the scenarios we painted, but the conclusion will be up to the reader.
We need to talk about Kevin
These are all great themes and I don’t need to tell you how masterfully these concepts and ideas are exploited by those wonderful writers. The angles they illuminate, the perspectives they reveal would hardly have occurred to the average reader. That’s why they are geniuses and we are blog writers. But we can always try to get closer to their art in our writing. According to Malcolm Gladwell, another writer whose books I wish I could have written (although they are nonfictional), all it takes is a dedication of 10,000 hours of work to become a world class master at your craft.
Which books would you like to have written yourself? Let us know.
Au revoir
Jorge Sette.
Five Most Common Misconceptions About Writing
Writing is today more fashionable than it has been in a long time. Perhaps it’s at the peak of its importance ever, with all the blogs, messages, emails and tweets swamping our computer, tablet and smart phone screens every second of the day. Of course, most of the time it’s bad or unclear writing. But everyone is doing it one way or another, and job opportunities are opening up for those who do it well.
Content is the key word in the workplace today. Especially if you are in sales & marketing. The buyer has all the power today and they control when, how and where they will make their next purchase. In this context, writing can be a great asset in educating and persuading prospects, making them see you as the expert, or thought leader in your field. Writing great content and making it available will help you develop a relationship with your potential customers, who will definitely lean towards your offer when the time is right.
Saint Jerome Writing (detail) by Caravaggio
As a consequence of its importance, the Internet is full of advice about effective writing, how to put blogs together, the dos and don’ts and best practices of publishing anything. By all means, read all you can, as there is a lot of useful information online. Beware, however, of some of the most common misconceptions about writing: in general most of them were acquired or developed at school and academic settings rather than on the Internet. Here are five of the most common:
1. Writing is about inspiration and waiting for the muse to come down and sit on your keyboard. Well, I’m afraid there’s not enough room for the muse to relax and spread out on such a small space. Also, deadlines have a weird way of not accommodating the muse’s busy schedule, so do not wait to get started. Writing is not necessarily what Hemingway warned us against in his famous quote: “There is nothing to writing. All you do is sit down at a typewriter and bleed.” Make it more active: brainstorm ideas, do some research, check out what is trending online, use automatic topic generators on the Internet, and do not delay. Start the process as soon as you can,
2. Writing comes out as the masterpiece you usually read in the printed copy of good magazines, newspapers and books. Well, the final draft is not easy to get to. That’s what you see published. But anyone can get the process started and refine it until you achieve a satisfactory result. The saying writing is rewriting, or writing is more about transpiration than inspiration are indeed true. Once you spill out your first ideas and get them more or less outlined on the page, you will start the process of polishing them. And that is the hard part. This will take time, effort and immense patience.
3. You cannot self-edit. If we are not talking about your PhD thesis or your fiction masterpiece, do not believe you need a team of copyeditors, researchers and proofreaders ready to work for you. They are expensive and hardly available in enough numbers even for big publishing companies nowadays. So, unless you can count on close friends to help you out with it (remember you can always return the favor), you must learn tactics for self-editing. Do not hesitate to count on every piece of technology available to help you with the task: spell checkers, grammar checkers, dropdown thesaurus, online dictionaries, you name it. There are a lot of very useful tools out there. Read your drafts as many times as you can and carry on refining them. There will be a moment when you’ll get so fed up with reading your piece you will want to throw up. That’s when you take a serious break. I’m not talking about the proverbial coffee time (you have probably been drinking coffee nonstop throughout the whole process anyway). Just abandon your text for a couple of days (I hope you can afford to do that. Factor in those necessary breaks when you plan your timetable to meet the deadline). Next time you get back to the text, you will see it with fresh eyes, and give it the final touches as a Steven Pinker would.
4. Sophisticated writing is good writing. Write as you speak. Content that will help you sell is content that’s simple enough for the majority of readers to understand. So drop the long words and complex sentences. The golden rule of elegance is less is more. Apply this to your writing: precision and simplicity of vocabulary, clarity of ideas, avoidance of overuse of the passive voice, and keeping to what is essential are the tactics that will make you win the reader over. As you read and reread your text, try to leave out everything that is superfluous or redundant. Cut, cut, cut.
5. Not everyone can write. You are write (sorry: right) to think so, if you are using Oscar Wilde or Hemingway as your standard. Artistic and creative writing are not for everyone. It does not need to be for you. But most people can learn to develop and communicate clear, authoritative and persuasive ideas in writing. It takes practice, though. All the content marketing gurus agree on this single point: you need to write everyday if you are in the business. The blog post you will write as soon as you finish reading this text will sound a hundred times better than the one you wrote around the same time last year. They will be both there on the Internet: just read and compare them. You will have improved. So keep working at it and surprise yourself month after month at how much better you are becoming. Good luck!
Would you like to share with us any advice on writing? Please do not hesitate to do so on the comments section of this blog. You might as well rate us so we can improve.
Au revoir
Jorge Sette
Jorge Sette "Linguagem" 