Teaching English with Art: the ENGLISH LANGUAGE LEARNING materials you have been waiting for:
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Teaching English with Art
HAPPY NEW YEAR, EVERYONE.
Please find below some official stats sent by wordpress.com on the blog LINGUAGEM. We’ve had a great first year. Thanks for the support and we will back stronger than ever in 2015.
BLOG LINGUAGEM: 2014 official stats
Au revoir
Jorge Sette.
Acrobat on a ball, Picasso
For more info about the series TEACHING ENGLISH WITH ART: Click on the link below to go to AMAZON.COM and get your ebooks: http://wp.me/p4gEKJ-1lS
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Au revoir Jorge Sette
Teaching English with Art: the ENGLISH LANGUAGE LEARNING materials you have been waiting for:
TEACHING ENGLISH WITH ART: MATISSE. Click here for more info: http://wp.me/p4gEKJ-1kP
TEACHING ENGLISH WITH ART: PICASSO. Click here for more info: http://wp.me/p4gEKJ-1lA
#matisse #picasso #fauvism #cubism #moma #tate #teachingenglish #language #learningenglish
Ideal for online lessons!!
If you are having any of the following problems, we can help you…
a. Are your students often bored during the English class? b. Don’t they know what to say when you set up speaking activities? c. Do you spend the weekend correcting writing assignments that don’t seem to help them improve? d. Is it hard to personalize productive skills and link the English lesson to the other subjects in the school curriculum? e. The students know nothing about Art and high culture in general.
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Teaching English with Art is the series for you! This eBook series is a wonderful supplement to any coursebook or extra materials your students may already be using in the English class. Each volume contains 30 speaking and writing activities for classroom use based on some of the most striking works by famous artists: for now we have MATISSE, PICASSO, CARAVAGGIO, MONET, NORMAN ROCKWELL, WINSLOW HOMER, a special three-in-one volume of MONET + PICASSO + MATISSE (90 activities), and we’ve just launched VAN GOGH.
IMPORTANT NOTE:
PERSONALIZATION: if you wish to change the cover of any of the ebooks, add your school logo, negotiate a special price for a determined number of students, or make other suggestions of customization, do not hesitate to talk to us. We are VERY FLEXIBLE. Make your ebook UNIQUE!
The objective of these eBooks is to expose the students to high art while having them practice English, fulfilling, therefore, one of the tenets of effective language acquisition: providing a realistic context for the language to be learned and practiced as a means to an end. Your students will love to practice their English discussing and doing writing tasks based on the works of these great artists. The activities are highly personalized, so the students can express their own opinions and feelings. This is a proven way to make language acquisition fun and effective by creating in the classroom an atmosphere of interest, motivation and personalization. Each activity is clearly correlated to the COMMON EUROPEAN FRAMEWORK OF REFERENCE (CEFR), and the level is stated next to it. Ideally both you and your students should purchase the material. For heads up activities, project the images on a white wall. Chose your favorite artist and click on the corresponding image below to go to AMAZON.COM and get your e-book:
If you need more instructions on how to purchase the eBooks, please click here: http://wp.me/p4gEKJ-1Cz
Jorge Sette.
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You will never have bored students again.
Teaching English with Art: Picasso
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Au revoir
Jorge Sette
Pioneered by Pablo Picasso and Georges Braque, Cubism is one of the most revolutionary and seminal art movements of the 20th century. It has its origins in the post-impressionist paintings of Paul Cezanne, and aims at depicting reality in a non-naturalistic way, being considered the seed of the abstract paintings developed later on. Cubism in its more innovative and radical form lasted from 1907 to 1914, when the First World War broke out.
The end of the 19th century and the early decades of the 20th century were marked by great technological innovations that cried for an art form that could express these fast changes and new times. Traditional art, based on realistic works, which had been perfecting the use of perspective since the Renaissance, could not compete with the innovations of photography and film. They would be a mere replication of these more accurate methods of showing reality.
Portrait of Fernande by Picasso, Pablo, 1909
In an attempt to grasp the essence of the times, Picasso started to move towards more simplified depictions of objects and the human form, trying to represent simultaneously the different angles from which they could be seen, not only from a unique perspective. He started to flatten his images, making use of geometric shapes (such as cubes, hence the name of the movement) and deconstructing reality by slashing the image into different planes, producing, thus, an effect which had a more intellectual than sensorial impact on the viewer.
The iconic painting Les Demoiselles d’Avignon is considered the first Cubist work of art. Primitive art, such as African masks and Iberian sculptures, played an influential role in the development of Cubism. This first phase of the movement is usually known as analytic cubism, characterized by the use of dark, almost monochromatic color hues, and growing to a point where the deconstruction of reality became so radical that the viewer could hardly identify the object or person depicted. The second phase, synthetic cubism, was a lot more energetic and colorful, including the technique of collage, where real-life two-dimensional materials, such as colored paper, newspapers or even hair ribbons, were glued to the painting.
Bottle, Guitar, and Pipe by Picasso, Pablo. 1912
It’s hard to pinpoint when Cubism really finished, although we usually place it in the historical period between 1907-1914. It actually did not end, but transformed itself and evolved into other styles in the following decades.
Even today we can identify strong influences of Cubism in architecture, design and, of course, the arts in general.
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Teaching English with art
Au revoir
Jorge Sette
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The summer of 2014 held an unforgettable event for the lovers of Matisse, one of the masters of 20th century visual arts. The Tate Modern in London offered an unprecedented exhibition of Matisse’s cut-outs, the art form he created and developed in the last decade of his life, after undergoing a very invasive and traumatic operation for intestinal cancer in the early 1940s. This exhibition, Matisse: the Cut-Outs, showed nothing less than 130 pieces of Matisse’s works, a unique feat that some claim won’t be repeated in the foreseeable future.
Matisse’s cut-outs are deceptively simple compositions made of shapes cut out from sheets of paper painted in vibrant gouache colors and assembled together as a collage in somewhat abstract forms. After his surgery, Matisse found it difficult to stand at the easel and paint for long hours, so he decided to start experimenting with this radically novel art form. Sitting on his bed or in a wheelchair, he would dexterously cut shapes directly from the sheets of paper with huge tailor scissors, and then ask his assistants to pin them together in a variety of patterns. He changed the arrangements many times before he was fully satisfied with the overall look and effect of the piece.
Matisse’s cut-outs are revolutionary in the sense that they broke the barriers between drawing and painting fusing them in enchanting colorful shapes. Each cut-out was directly sliced from the colorful sheet without a previous penciled outline to help define the form. They are basically a celebration of color and an affirmation of life. Many considered this new artistic phase of Matisse his second life. A rebirth in every sense.
The Circus, 1947. Illustration for the book Jazz.
The first cut-outs appeared in a limited edition book called Jazz, which, in addition to the 20 screen printed cutouts, featured Matisse’s handwritten notes about the images, painted in black.The contrast between his beautiful monochromatic handwriting against the white paper and the fierce colors of the screen printed cut-outs creates a striking effect. In this book, a copy of which is kept at the Victoria and Albert Museum in London, the cut-cuts are mainly representations of circus performers, such as high wire walkers, trapeze artists, acrobats, clowns, knife-throwers and magicians.
Despite its vibrant colors, some identify a darker side to this book, though. Produced at the end of the Second World War, it’s not difficult to read metaphors of these violent and disruptive times into it. Take the iconic Icarus below, for example. You might see it as a representation of the mythological figure of the son of Daedalus plunging across the sky to his death, having flown too close to the sun, which caused his wax wings to melt down. Or you can see a corpse in the middle of exploding shells with a bloody spot right over his heart, as a clear reference to the war.
Icarus. 1947. Illustration for the book Jazz.
Matisse did not stop painting altogether as he started creating the cut-outs. Some of his most amazing paintings date from this period as well. However, after 1948, maybe because of his progressive frailty and growing infirmity, he practically gave up on painting. His creative force, therefore, was channeled to the cut-outs, which began growing in size, becoming murals, and totally capturing the artist’s imagination, becoming almost an obsession.
At first sight, some people may be taken aback by the simplicity of this art form, and some even dare to say this is something even a kid could do. Well, we defy them to try it. Only an artist of the scope of Matisse would be able to combine those kinds of colors and variety of shapes to produce such an impactful and pleasurable effect on the viewer. Besides, the best ideas, as we know, are usually the simplest ones: only nobody thought about them before. Copy cats abound afterwards in all areas of life.
The Snail. 1952/53.
No discussion about Matisse’s cut-outs would be complete without mentioning his final masterpiece: the design of the Chapel of the Rosary in Vence, built just down the road from the bucolic house – Villa Le Rêve – where Matisse lived in the last years of his life. It took Matisse four years to complete the project, which included stained-glass windows, three ceramic murals, the interior decorations and even the priest’s robes.
The chapel is famous for the atmosphere of serenity it infuses in its visitors. His maquettes for the stained-glass windows were assemblages of cut-outs, in soothing hues of green, blue and yellow. As the sunlight filters through them, reflecting on the marble floor, one notices the three ceramic murals opposite them, bearing monochromatic drawings representing in utter simplicity and some audacity (such as emphasizing the breasts of the Virgin Mary), the Virgin Mary with Baby Jesus, the Stations of the Cross, and the founder of the order of the Dominicans, Saint Dominic.
Matisse was known for his atheism, which makes many wonder what prompted him to design this chapel and to consider it himself his greatest achievement as an artist. One reason might be he did it after becoming close friends with a Dominican nun, Sister Jacques-Marie, who nursed him during his period of convalescence after the surgery. Her convent did not have a chapel at the time, forcing the nuns to use an old garage for their rituals. Matisse used to say that he felt God only when he was working. Therefore, the chapel is more likely to be an expression of his devotion to the God of Art, using motifs of the Christian religion only as metaphors.
Interior of the Chapel of the Rosary in Vince. 1950.
NOTE: You might want to check out our series of eBooks available from AMAZON.COM TEACHING ENGLISH WITH ART. Please click here: http://wp.me/p4gEKJ-1lS
Teaching English with Art
Au revoir
Jorge Sette.
As I have been stating in a number of previous posts in this blog, the barriers between Sales, Marketing and Customer Service need to come down fast, if companies are to become more effective. The upper hand of the relationship between customers and companies has shifted significantly towards the former in today’s market place. Salespeople must focus on the client as an individual and cater for her specific needs at every stage of the buying process. Therefore companies need to adapt and be way more attentive and responsive to be able to move the client along the sales funnel (the steps towards the purchase) and close the deal. Companies need to train their staff to develop sophisticated social media skills if they want to succeed.
Sales, Marketing and Customer Service have to work closer than ever to provide a seamless experience to the client, regardless of the different touch points (email campaign, sales call, the various social media channel communications, print ads, etc) she is exposed to and chooses to use on the path to a purchase.
The old system of departmentalization between Sales, Marketing and Customer Service is becoming obsolete: in the past, sales leads were generated by Marketing, which would qualify them and pass them on to Sales, which, in turn, would hand post-sales issues to Customer Service for support and help. This process does not work so neatly anymore. It has become a lot more complex, not to say messy. Customers are probably exposed to your product through a number of sources and the communication and the responsibility for the process of following up on their requests must be handled together, as a team, by your employees. Software is available to make all the history of this interaction clear to whoever deals with that client.
Selling through social media
For starters the client is bound to already know a lot about the product even before she first contacts you. She has a number of ways to research and get precise info on what she needs to purchase. The idea is to be fast and prompt in your response, adding to what is already known, whether it be: passing on more specific info on the benefits, clarification on functionality, scheduling a live demonstration, an invitation to a webinar with a specialist, drawing the terms of a contract, the negotiation of a discount, etc.
Let’s focus in this post on how specifically the sales force could use social media more proactively to meet the customer’s needs and move them along the sales funnel towards a successful goal. They can use any or all of the following tools as a supplement to what they already do (such as personal sales calls or phone calls). In many cases, however, you will notice that if they use these online tools properly, parts of the more traditional in person face-to-face sales process might be replaced smoothly by digital communication – which, not rarely, are more likely to yield results.
1. LinkedIn: this is your personal online ID card. Chances are customers will check out your profile immediately after you schedule an appointment to see them. Make sure you live up or surpass their expectations. Choose your profile picture carefully. Only you can decide on the level of formality or informality expected from professionals in your industry. Play by the rules. Fill in as much relevant info about your career as possible, and do not hesitate to ask coworkers, bosses and senior management for recommendations and endorsements. You can always return the favor. Publish only work-related posts on this platform. Avoid jokes and cat photos (you can use other social networks for that, don’t worry). Think twice before you post an update here. Remember that slips may jeopardize your chances of a future job. Nurture and grow your contacts daily. Be courteous and answer communications sent to you as quickly as possible.
2. Facebook: if you are uncomfortable using your personal profile professionally, create a specific professional one (I’ve confronted that dilemma of separating private and public life myself for a couple of years, so I’m totally sympathetic to whoever has the same problem). However, I gave up the on the struggle and unified my profiles. In this day and age, customers expect to deal with genuine human beings, so developing skills to be able to post the right content to the right group of people through a single profile will surely make your life easier and boost your career. If you wish to post photos of your family barbecue, do create a little private group for the only people who would care about this. Besides, as you probably know, you have the option to post to your whole audience of “friends”, to a few chosen people, or to the public in general, by adjusting the platform settings for every post. Just exercise some common sense in your content publishing strategy and you should be OK. This works better than keeping separate profiles. What you can’t do is avoid creating a digital presence for the development of your personal brand on the Internet. Gather as many clients and prospects as your “friends” as possible, and start posting relevant and useful content (not annoying and interrupting ads) on your newsfeed. You will be building what they call “thought leadership”, presenting yourself as an expert in a specific subject, and, naturally, prospects will grow to depend on you when they have a problem that needs the kind of solution you have been discussing or blogging about.
3. Instagram: develop a similar a strategy. Of course, the focus here, however, is on visuals: photos and videos. Publish a balanced mix of personal and work-related content. The personal stuff will make it easy for the customers to relate to you as a person (so the occasional cat pictures are fine, don’t worry), whereas the work-related publications will hopefully help you build a friendly and caring image for your company and for yourself as a professional. You could, for example, post photos of your products and services (a dynamic teacher in action using the latest technology in the classroom, if you sell edtech products, for example). Try not to use fashion models – this is not an ad after all (lose the glitter and fake glamour) – but real life photos of actual happy users of your product instead. Show people you work with. Post pictures of the offices of your company, to make it more relatable to customers. The main thing to keep in mind is you should be providing valuable or fun information, educating your prospects, training your users, not interrupting your audience with a sales pitch. In the meantime, Marketing should be working on building a bank of images, video clips, ebooks, blog posts, white papers and other useful pieces of content to help you pass them on in a more personalized way to your prospects, but there’s nothing wrong in your creating your own content, if you have the skills and the authorization of your boss. Do not rely solely on the Marketing Department’s support for your success, it doesn’t work like that.
4. Twitter: don’t waste time using your Twitter account only for personal interactions. Think of it, as of any other social media channel, as a powerful tool to create an Internet presence and carve a unique personal brand. This may advance your career in unexpected ways. Create or curate as much germane content to your customers as possible. Retweet, for example, your company’s invitations to webinars and events. Indicate and promote useful and complementary websites to the customers. Share relevant information about your industry. Educate the prospects on the benefits of a new product or service. I know you have only 140 characters to use, but you’d be amazed at how much can be accomplished with that. Don’t forget you can use links to more comprehensive information (such as a blog post, a landing page or a how-to video clip), although I wouldn’t recommend you overuse this technique. The recommended balance goes more or less like this: for each 15 new updates, think 10/4/1: 10 posts should be about content from other people you are curating and sharing; 4 posts should direct them to your latest blog post or video clip; 1 post should invite them to a special offer on your company’s landing page. Don’t use this ratio as a straightjacket, though.
The bottom line is nobody has a perfectly safe job in today’s corporate world. Companies will not give you all the support you wish you had to carry out the ideal sales performance everyone expects from you. You need to stand up for yourself and imagine you are an external consultant hired to do the best job you can for a limited period of time. Lay-offs are around the corner. I don’t mean to scare you, but this is the brutal reality of our times. Therefore, you have no choice. Dive into social media, develop a powerful personal brand on the Internet, nourish a healthy and trusting base of clients and feed them all the relevant content you can. The pay off will be the empowering of your personal brand and the resulting sale – when and only when the customers are ready for it. The good news is this method will yield a lot more closings than the more traditional approaches, in which you need to wrestle down the poor customer to the floor and drag her across the room by the hair to force the purchase of the latest edition of your Manual for Reluctant Customers.
For more on the same topic, please refer to my previous post:
https://jorgesette.wordpress.com/2014/05/02/salespeople-need-to-become-marketers/
Please let me know your thoughts about this article. Use the comments section for your reaction.
Au revoir
Jorge Sette
Jorge Sette "Linguagem" 