Sample activities from the eBook TEACHING ENGLISH WITH ART: PICASSO


Image 2: Acrobat on a Ball. 1905

Acrobat on a ball, Picasso

Acrobat on a ball, Picasso

Activity 4: speaking. Level A1/A2

  1. Describe the picture. What’s the predominant color?
  2. This is a painting from Picasso’s Rose Period (1904-1906). Everything is kind of pinkish. How was Picasso feeling during this period? Why do you think so?
  3. What does the color pink remind you of?
  4. Who are those people? What’s their relationship? Where do they work?
  5. The girl can stand on a ball. This is difficult to do. What else do you think she can do? Can you do anything difficult? What?

 

Activity 5: speaking. Level A2

  1. What’s this girl like? Tell us about her personality. What about the man?
  2. Describe the girl physically. Now describe the man.
  3. What do you think she likes doing in her free time? What do you like doing in your free time?
  4. Do you like the circus? What do you usually see in the circus?
  5. Pair work: students are divided into A and B. Student A lists the positive points of a circus. Student B disagrees and says why.
  6. Make a poster of a circus (a drawing or a collage or both) and present it to the class.

Activity 6: writing. Level B1/B2

  1. Write a composition imagining what your life would be like if you worked for a circus. Tell us about your job. What you usually do. The different kinds of people you work with. Do your relatives work there too? Who? (Do some research on the Internet to find out what kind of life circus people live. Use your own words in the composition. 400 – 700 words).
  2. Read your partner’s composition. Help her correct some mistakes and ask questions to help her write a more complete and better composition. Then ask her to help you with yours.

For more info about the series TEACHING ENGLISH WITH ART: Click on the link below to go to AMAZON.COM and get your ebooks: http://wp.me/p4gEKJ-1lS

Click on the image above to access the KINDLE STORE: Teaching English with Art: Matisse, Picasso, Caravaggio, Monet, Norman Rockwell

Click on the image above to access the KINDLE STORE. Teaching English with Art: Matisse, Picasso, Caravaggio, Monet, Norman Rockwell

Au revoir Jorge Sette

Matisse and Picasso: a competitive and productive conversation


“Art is a lie that makes us realize truth, at least the truth that is given us to understand. The artist must know the manner whereby to convince others of the truthfulness of his lies.”  Pablo Picasso

Matisse and Picasso, two of the greatest masters of the 20th century visual arts, were introduced to each other by Gertrude Stein, an American intellectual and writer whose family moved to Paris. Her family became also one of the main patrons of both artists, although, as time went by, Gertrude seemed to favor Picasso’s work over Matisse’s.

From the beginning, both men always had a competitive relationship with each other. This competitiveness, however, proved very productive, as their work, at each stage, was often a response to the other’s more recent painting or change in style. The exposure to the competitor’s latest work usually goaded each of them not only to incorporate some new and intriguing element just discovered by his opponent but to surpass it or give it a more personal angle.

Harmony in Red by Matisse, Henri

Harmony in Red by Matisse, Henri

In a grossly simplified way, we can say that Matisse’s paintings were more cerebral, carefully planned, based on a representation of living models, despite all the distortions and changes to which this model may be subjected on the canvas, whereas Picasso’s work was more visceral, entirely produced from his imagination alone, without the need of a reference in the real world. Matisse painted in daytime, he had a family and was a quiet and sensible man. Picasso, on the other hand, was the stereotypical passionate bohemian artist, living in poor and disheveled quarters with his mistress of the moment. He painted at night. Matisse was French; Picasso, Spanish.

Matisse was the master of vibrant colors, ornament and light. His lifeline was the arabesque. His art style was part of Fauvism (from the word fauve, which means wild beast in French), a movement considered the natural continuation of Impressionism, with a direct influence from the painter Cezanne. Picasso was the master of fragmentation, radical abstraction and the use of varied and intersecting geometric planes slicing the image on the canvas. His paintings were a lot darker and more aggressive than his colleague’s. These features were the essence of Cubism, a movement that consisted of deconstructing the human form in the painting by replacing it with geometric ones, mainly cubes, assembled together in a way that barely resembled the original idea when finalized. Cubism also had no problem incorporating in the same painting the vocabulary and technique of other styles, composing a complex and mesmerizing whole. This was probably a reflex of Picasso’s personal life, a foreign in France, who could never express himself fluently in the language of his adopted country, therefore becoming very aware of the arbitrariness of the different codes of representation, language and painting included.

Three Women by Picasso, Pablo

Three Women by Picasso, Pablo

Neither Matisse or Picasso thought that the aim of art was to represent a naturalistic view of the external world. Photograph could do that. The important thing was to apply the “Instagram” filter of emotion and personal experience to it. Hence the progressive abstraction of their works.

Matisse was 12 years older than Picasso, but, as their parallel artistic lives developed, they became the closest friends. Each understood the richness and breakthrough quality of the other’s new paintings and variations in style long before anyone else. Their respect and influence was mutual: their conversation lasted a lifetime.

After Matisse’s death, Picasso missed his friend’s feedback and, sometimes provocative reaction to his own paintings, so deeply that he incorporated obvious references to Matisse’s art into his own work, so the dialogue could carry on intrinsically, within the painting itself.

For me the works of these two artists can only be described as breathtaking. Matisse’s paintings have a soothing and relaxing effect on my life. I revert to Picasso’s whenever I feel the need to nurture my darker side and infuse my days with a boost of passion.

NOTE: You might want to check out our eBooks series TEACHING ENGLISH WITH ART, available  from AMAZON.COM. Clique here for more info:   http://wp.me/p4gEKJ-1lS

Teaching English with Art

Teaching English with Art

 

Au revoir/Saludos

Jorge Sette

Is Marketing Art?


According to the site http://www.oxforddictionaries.com, Art is “the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power”. Marketing, on the other hand, is responding to people’s needs and desires with a unique offer that will sweep them off their feet. Is it only me or is there a parallel here? How is marketing close to art? Let me give you four reasons.

The  KThe King's Sadness, Matisse.1952

The King’s Sadness, Matisse.1952

1. Visual:  today’s promotion relies on images more than anything else. Text is powerful, but images are processed much faster by the human brain. So to grab the client’s attention and really engage with them at the deep level marketers need to do to break through the clutter, only compelling images and the right combination of colors and shapes will do the job. The marketing tools for reaching the client today are basically what can be channeled through social media, and social media is mainly about visual communication: Instagram, Pinterest, Facebook, Twitter and LinkedIn, to name just the most popular. It may not be long before Pinterest Search, for example, beats Google, as sometimes you might not even know how to express in words what you are looking for. SEO and keywords will need to readapt to the new reality.

2. Design: Both the product and its promotion will rely heavily on design. Shape, colors, texture, coordination: products need to look and feel awesome, especially if they are to be worn by clients. Very soon fashion trends will dictate how wearables are supposed to look for the right season, I would imagine. Marketers should be ready for the catwalk. Dazzling is what we are all looking for.

3. Emotions: it’s hard to explain how some paintings and sculptures resonate so deeply with us. They just strike the right chord. Human beings will prioritize and choose based on emotion and then rationalize their choices. Marketers need to work based on this premise. Just like artists, their communication must draw people to them. Marketers need to churn out compelling content that will get customers to come for more again and again.

4. Skill: good art may seem spontaneous and natural, but I’m sure you know the amount of technique that needs to be put into it. You can only break academic norms and achieve effective and revolutionary results in Art after understanding deeply how the traditional rules work. In the same way, marketers need a lot of training to get to the top of their craft. And they need to test and measure the effectiveness of their communication endlessly to be able to keep refining it. Again, all this science is art.

As a marketer, it feels very exciting to know that more art and technique will be expected from me in the near future. Creativity and craft make us even more human, which, in a way, allows us to communicate with customers in a truly genuine voice.

NOTE: If you are into art, you may consider checking out our eBook series TEACHING ENGLISH WITH ART:

Click on the links below to go to AMAZON.COM and buy your ebooks:

1. Teaching English with Art: Matisse  http://wp.me/p4gEKJ-1kP

 (30 speaking and writing activities based on famous works by Henri Matisse)

2. Teaching English with Art: Picasso  http://wp.me/p4gEKJ-1lA

(30 speaking and writing activities based on famous works by Pablo Picasso)

3. Teaching English with Art: Caravaggio  http://wp.me/p4gEKJ-1mL

(30 speaking and writing activities based on famous works by Caravaggio)

Au revoir

Jorge Sette

4 Elements to Consider to Strengthen your Brand


In a scene of MAD MEN (6th season), Don Draper (the protagonist) and his business partners are sitting around a dinner table socializing with clients from General Motors. Libations and jokes are going around, drunken laughter and merry faces are all we see. Then, Don, unexpectedly, brings up the story of the son of one of his friends (whose wife he has been sleeping with, in typical Draper fashion) who has been drafted to Vietnam. Don is hoping GM will volunteer to help get the boy off the hook, through one of the many contacts the huge corporation must have in Washington. The mood at the table changes immediately to gloom and doom. Don’s partners look at him in disbelief: how dare he introduce a note of sadness and discomfort, when the only goal of this meeting is to entertain the clients and keep them happy? Is he trying to jeopardize the future of the account?

foto

Don Draper, Mad Men

This is how business was done in the late 1960s. And today.  In a previous post, I mentioned that the campaigns conducted by Madison Avenue marketers as shown in this brilliant TV series would not have much change of succeeding in today’s digital environment. However, one thing remains the same and is not likely to change any time soon: clients are emotional beings and their choices rely much more on feeling and intuition than on reason. Of course, after the choice is made, they will work hard to rationalize it and will possibly come up with a lot of “objective” reasons to justify their decisions. So, the lesson is let’s keep the customer happy.

With this in mind, clever marketers will never stray away from the emotional channel to reach and start a conversation with their prospects, or keep a solid relationship with their loyal base going smoothly. And what are the main tools available to aid marketers reach clients on an emotional level?

1. Storytelling: this is the biggest umbrella word that encompasses the whole tool kit to engage the client, as it resonates strongly with humans on different emotional levels. Your brand needs to describe itself to the customer in a very simple and yet effective way. By using the typical elements of storytelling (which we have discussed in previous posts: http://wp.me/p4gEKJ-F2, and http://wp.me/p4gEKJ-UK), make sure it’s easy for the customers to understand where you are coming from, your journey and quest. If they eventually become advocates of your brand (which is ultimately every marketer’s dream) make it easy for them be able to share your story with everyone in their network.

2. Coherence: this is fundamental to the success of your marketing strategy. The story needs to be coherent in every touch-point with the client. Every contact of the client with your brand should add or reinforce a piece to the bigger picture. Your story should make a solid promise, set up a strong positioning and create a relatable personality that needs to permeate all your communication with customers. This story is supposed to make the customers associate your brand with positive feelings and traits: family values (Disney), coolness (Apple), sophistication (Tiffany), efficiency and innovation (Amazon), usefulness and reliability (Google), high self-esteem and style (Rolex), vigor and energy (Nike), etc. Pick the emotion you want to emphasize through the use of your product/service and stick with it.

3. Colors: these are very important in communicating and generating the right emotion. There are many articles on the Internet that make suggestions and describe how different colors create and stress different moods. Based on the kind of story you choose to tell your customers, be careful matching the colors of your logo, for example, to the positive emotion you are willing to generate. Blue, for example, stands for depth and stability; red for excitement and passion; yellow for happiness and warmth; green for environment-friendly brands, peacefulness and health; black communicates tradition and sophistication.

4. Design: most products are becoming commodities in terms of their functionality and performance. Today it does not really matter, for example, what kind of TV set you buy, they are basically all the same, and equally reliable. That’s where look and feel play an essential part. Your brand needs to integrate the design that fitfully tells your story. This involves your logo, the format of your communication, the choice of your business card and the product itself. Of course, Apple is everyone’s benchmark in this department.  Also, keep consistency throughout your collateral, display banners, the layout of your office, your blog and website appearance.

I hope the reader understands that we are not endorsing ways of cheaply manipulating the customers by pressing their buttons. As long as your brand delivers on the promise made, marketers don’t need to feel guilty about trying to entice the client. That’s obviously their job. Besides, just like in a good movie or book – and in storytelling in general – the more subtly emotions are played out, the more effective they are in satisfying today’s increasingly sophisticated audience. Tell a powerful and genuine story, and deliver on your contract: that’s all.

Au revoir

Jorge Sette.